Been working in the web industry for getting on for 16 years beginning as a designer/developer at a startup creating groundbreaking stuff for its time such as online derivatives trading platforms, online brand monitoring tools, insurance claims estimators, very early blogging (like before people called them blogs) and many websites.
I moved on to head up all development for one of the largest insurance brokers in the world for a few years and continued to develop, manage and operate a successful portal on a niche are of reinsurance.
Then moved into the consumer facing world of online travel, heading up ecommerce development (and a lot more) for Virgin Holidays. Introduced them to the importance of user experience and conversion optimisation and in my time they doubled their online sales.
After that I went to Lastminute.com heading up their UI and frontend development across the UK, Europe and Asia. Managed a team of many, across four time zones, and had input into pretty much everything that was planned from a product point of view. Also liased and worked with Travelocity colleagues on projects to merge tech across the group.
In my time I've gained experience across the spectrum of online delivery and marketing mechanisms. I've created and managed web portals, managed the delivery of multi-million pound e-commerce projects, delivered massive conversion rate uplifts, implemented corporate branding projects, worked with tiny start-ups and massive corporates and created many successful online marketing campaigns.
Now, I work on stuff I find interesting. I consult to a number of online travel start-ups, work in an advisory capacity with a major travel player, consult to ecommerce players and advise start-ups in many sectors.
I also run an increasingly succesful portal/news/blog site on the niche world of reinsurance risk transfer to the capital markets. This is increasingly becoming a bigger focus for me.
I sit on the board of advisors for a startup insurance-linked investments hedge fund, helping them to understand the sectors opportunities with my 10+ years of experience reporting on the space.
I am a managing partner and founder of CatVest Petroleum Services LLC, an offshore and onshore energy risk modelling firm based in the U.S.
To top it all off I'm currently investigating a move into some other interesting areas... :-)
From a consulting point of view, my mantra is that I want to help you create user experiences that deliver your business goals rather than simply delivering your requirements with no thought for your customers, so if you like the sound of that and fancy some support with your web activities with an eye on strategic improvement and growth get in touch.