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Lya Rodríguez
minimalist | dreamer | gender-equality-advocate | foody | traveler| adventurer | marketing
minimalist | dreamer | gender-equality-advocate | foody | traveler| adventurer | marketing
About
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Social Media Marketing
I love the expression "Social Media Expert" but within a digital world that is constantly evolving, Social Media expert is that one who's daily basis is constant interaction and sharing messages (images, videos, etc) through different platforms, even if the...

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Digital Destinations
You can lead your audience to: your website, landing page/microsite, a community, Social Media and to an App. First and foremost there most always be a principal destination! But also bear in mind that the rest of your destinations most be integrated with o...

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Digital Marketing
I am trying to go to the basis in my life to rebuild my career in Digital Marketing. So let's start by basic definitions: Digital Marketing is the use of technology or Social Media to promote Business Value for a brand or belief. When we think about Busines...

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Think Optimised #Squared #Module4
This module was designed to teach the student how to use data to increase value in the digital space. The main goals were to learn to apply analytical thinking and techniques to available data, to maximise conversion rates and inform strategy development. A...
Think Optimised #Squared #Module4
Think Optimised #Squared #Module4
lyarodriguez.blogspot.com

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Facilitating change #Squared #Module5
Make a difference. Change. This topic was facilitated by Paul Bay. It was interesting to grasp that individuals are reacting and adapting well to change. (Talking about how digital is changing our lives) But it was shocking to see that organizations aren't....
Facilitating change #Squared #Module5
Facilitating change #Squared #Module5
lyarodriguez.blogspot.com
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