Digital Marketing has a problem: There's no strategy.
We are great in tactics, but we don't really know why we do them in first place. We do SEO, PPC, Social and Email just because we have to, but they are silo'd and don't pile on on the other.
They don't pursue higher goals and we are happy if we can "coordinate" them. It should not be like this, we can do better.
We are expected better. I've been working in this project for the last weeks and I'd love your feedback (and if you think it can help someone, please share!).
If you want to be part contributing please let me know, it's an open project