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Grill up Some Dealership Marketing Success
The weather is starting to cool off, meaning that if your grill isn't reserved for football game tailgates, it's likely already in storage for the winter. But down here in Texas, it's almost always grilling season, and it's hard to beat a big, juicy grilled...
Learning how to grill the perfect steak can give you some ideas for how to plan your dealership's marketing campaigns.
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[INFOGRAPHIC] Customer Service: The Forgotten Marketing Channel
How does your customer service look? If you've been neglecting training your staff, you might be suffering consequences you don't even know about. For example, did you know that 89 percent of consumers stopped doing business with a company after a poor expe...
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How Mario Can Help You Save Customer Calls
The classic Mario games presented a way for people of all
ages — adults included — to have some video game fun. Whether you prefer to
play the games on a Nintendo 64, GameCube or
Wii, you’re bound to have a good time. You can learn a lot from these games, l...
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How Lessons from 'Sixteen Candles' Can Help Your Dealership Court the Right Customers
Image courtesy Universal Pictures Since we've been in the mood for classic '80s movies lately, we followed " Ferris Bueller's Day Off " with another John Hughes film, "Sixteen Candles." It tells the story of a budding high school romance thrown into chaos b...
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Lessons in Marketing As Taught by Ferris Bueller
Image courtesy of  Paramount Pictures The school year is wrapping up for many students across the country, so we popped the iconic '80s film "Ferris Bueller's Day Off" into the DVD player (we lost our VHS copy — and our VHS player) so we could reminisce abo...
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What Rodeo Can Teach Us About Marketing
From big shows like our hometown Houston Rodeo and Livestock Show to far-off places like the Maah Daah Hey Stampede in Grassy Butte, ND, the professional rodeo season is well under way — and to be honest, we have a bit of rodeo fever. You see, partner, rode...
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Data-Backed Decisions Can Take Your Sales to Stellar Heights
Do you think the engineers planning the Mars missions haphazardly lob rockets into space hoping they make it to Mars? When billions of dollars of infrastructure and hardware are at risk, a ton of data collection and research go into every little decision. C...
Don't make blind sales and marketing decisions. Use data to help you reach stellar heights.
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(Snack) Attack Your Marketing and Sales
One of the most relevant subjects to the human race is food. Brace yourselves (and maybe grab a snack); a lot of food talk follows. We absolutely love food. And rightfully so — it’s delicious. Most of us consume it at least three times a day to keep our bod...
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Improve Your ROI and Customer Service by Digging in to ‘Jurassic World’
“Jurassic World” was one of the most highly anticipated movies of 2015, and with roughly $1.67 billion in box office sales, it clearly didn’t disappoint. The fourth film in a series of entertaining attempts at recreating dinosaurs dug up roughly two decades...
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How the Flash Can Help You Improve Your Dealership
Image courtesy of  IMDB In the television series " The Flash ," Barry Allen struggles to balance the demands of his personal life with the demands of being the Flash. Whether you're a superhero or an automotive dealership, life tends to throw curveballs whe...
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Shift Your Marketing into High Gear
Car racing seems so simple on the surface, especially on oval circuits like Indianapolis Motor Speedway, home of the prestigious Indianapolis 500. The drivers just jump in and drive in circles for a couple hours, right? How hard can it be? The reality is th...
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What Dealers Wanted Most at NADA 2016
“So tell me about what you guys do. Do you provide any training solutions?” This was by far the most common question at NADA 2016. People can tell by our name that we do something with calls. But what exactly is that? It’s hard to fit us into just one box. ...
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