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PUT SOME OOMPH! INTO IT! [INFOGRAPHIC] Optimal Image Sizes to Share on Social Media Cheat Sheet http://bit.ly/1HZRjel via +Visually.  

How often do you click  on a post with no visual content? How often to you click on a post with a compelling image? Would you be reading this post if it didn't have an image attached to it? Well, THERE'S YOUR ANSWER! If you want to reach people via social media, you have to catch their eye with images. And optimizing the size of those images for different social channels is a great way to rise above the noise out there.

#socialmedia #smm #marketing #socmed #facebook #twitter #googleplus #tumblr #digitalmarketing
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LISTEN. UNDERSTAND. ACT. REPEAT.: Wondering how you can build your small business' brand and rise above the noise of your competition? Read Market Your Business for Free with Brand Ambassadors at http://bit.ly/1SoU8LP via +Bplans

Know what kind of customer you want to target. Join their communities. Listen. Understand. Act. Repeat. Word-of-mouth-marketing that creates brand advocacy is the most powerful marketing tool out there. It's also the oldest, tried and true. Use your digital presence to amplify that advocacy. It's a symphony that requires a good conductor.

How are YOU building brand advocacy? Where are you hanging out? What are you hearing? Who are you listening to? How are you amplifying it?

#marketing #brands #branding #engagement #digitalmarketing 
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The Small Business Owner: A One-Man Band [#Infographic] http://bit.ly/1EE9WQx Nails it! Via +Direct Marketing News 

#smallbiz #smb #smallbusiness   #marketing   #socialmedia   #socmed   #socialmarketing  
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THE "GO TO" PLAYBOOK: Quick Reference Guide for #Facebook Marketers. See http://bit.ly/1ExmN77 via +Kristi Hines and +Social Media Examiner. As FB marketing functionality gets deeper, you need to stay on top of it!

Are you STILL using a Facebook profile timeline instead of a Facebook business page timeline to market your business? Not smart. You're missing out on being able to advertise at a targeted audience, gain insights into your followers, add third party and custom apps for coupons, competitions, sweepstakes and more. You're also violating Facebook's Terms of Service Agreement and are at risk of losing everything if Facebook decides to shut down your profile.

#marketing #smm #smallbiz #smallbusiness #smb #socialmedia #socmed  
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We always enjoy Eric Qualman's​ videos and this one for 2015 is no exception. Especially in light of Google's recent #Mobilegeddon on April 21. Being mobile-friendly is more important than ever. 

How's your website looking on a smart phone or tablet? Has your search rank been affected by Mobilegeddon? How are you targeting mobile users to build your small business' brand both loyalty and recognition?

#socialmedia #smm #mobile #marketing #mobilemarketing #mobilefriendly #socmed #smb #smallbiz #smallbusiness
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THE MOST FREQUENTLY ASKED FACEBOOK FAQ'S!: Really nice post via +Social Media Examiner entitled Top 9 Facebook Marketing Questions Answered at http://bit.ly/1OXLAXQ.

It's amazing how many businesses we see out there with pages that don't have a custom URL. It's so very easy to change this and so important from a marketing standpoint (See #2). And why would your bar, restaurant or hotel not allow reviews and check-in's?!! The featured video setting is a really nice eye-catcher too. Find out how to configure these Facebook features and more!

Is your Facebook business page tweaked out to the max? Are you still using a Facebook personal profile page for your business? If you are, you're business is missing out!

#business #socmed #socialmedia #Facebook #socialmarketing #marketing #smm #smo #digitalmarketing #marketing 
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REMARKETING USING FACEBOOK ADS: Learn how custom audiences, lookalike audiences, location based ad targeting, and targeted groups can all be used using Facebook's Ads Manager and Powertool. See 6 Unique Ways to Target Your Facebook Ads via +Social Media Examiner at http://bit.ly/1HH9Mw2. Helpful screen captures and video instruction make this a must read. There are some great tips here on remarketing to folks who have visited your website but didn't click the Purchase button.

#Facebook #Socmed #SocialMedia #Marketing #SocialMarketing #SocialMediaMarketing #FacebookAds #AdsManager #Remarketing
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GET YOUR SMALLBIZ NOTICED ON LINKEDIN!: Nice post by Social Media Examiner​ entitled How to Create a LinkedIn Company Page to Promote Your Business. See it at http://bit.ly/1HpYWKU.

A lot of small business owners may ask why they would need a LinkedIn business page when they already have a LinkedIn profile. And the answer is quite simple: it makes you look more professional while simultaneously putting your brand and services in front of professionals who may be looking for them. Small businesses with 10-20 employees can take advantage of their employees' LinkedIn profiles that are linked to the business page. It's another way of getting noticed and rising above the noise. 

#smb #smallbiz #smallbusiness #linkedin #socialmedia #business #marketing #brands #branding 
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SOMETIMES SOCIAL MARKETING IS LIKE HERDING CATS: Great post by +Rachel Strella of +Strella Social Media  entitled, We Live In A Magic Pill Society. See it at http://bit.ly/1EAe1Fl.

At times it feels like half the client management effort is keeping their expectations realistic and keeping them on course with the plan. I've spent countless hours pulling my hair out trying to herd cats. The lack of ability of many people to focus and concentrate on the big picture and the long term goals of a social marketing campaign can be challenging and frustrating. But as marketing professionals it's our job to reel them in and keep them on track.

Do you think social media is a magic pill?

#socialmedia #socmed #marketing #smm #socialmarketing  
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SO MANY PLATFORMS, SO LITTLE TIME: Nice post by +Kala Linck at +Duct Tape Marketing entitled How to Choose the Right Content Platform at http://bit.ly/1IG16Yx

It's important to realize that your business probably does not have to have a presence on every social channel out there. You'll end up spending a lot of time and money for little or no ROI and be discouraged. Find out what communities your customers belong to and seek them out there. And remember that you'll need the time and resources needed to effectively participate in and engage your customers. For example, image focused platforms like Instagram​ and Pinterest​ require really cool photos to grab the attention of your potential customers. If your pictures aren't worth a thousand words, you'll have little luck with building brand loyalty and awareness.

What's your target customer? Where do they hang out together? How can you engage them there?

#socmed #socialmedia #smm #marketing #smallbiz #smallbusiness 
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Brilliant use of video as an analogy. Via BHIVE Labs on Twitter. Click here for the post and video http://bit.ly/1zqot6D. Then follow @BHIVE_T2. Follow them on LinkedIn at http://linkd.in/1zqpvzE

#socialmedia #socmed #marketing #socialmarketing
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DO YOU HAVE THE RIGHT STUFF?: What does it take to be a good social media manager? According to this post by +Mashable it takes 14 things. And none of them is a "gimme". Read 14 traits every successful social media manager should have at http://on.mash.to/1K8Cp5U. If we were to list our top 5 of the 14 here they would be:

1. Humor
2. Empathy
3. Storytelling ability
4. An eye for fresh and relevant material
5. Multitasking ability

What would be YOUR top 5?

#socialmedia #smm #marketing #socmed #digitalmarketing #contentmarketing #smallbiz #smallbusiness #smb 
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Affordable Social Media Marketing, SEO and Web Design for Your Small Businesses.
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Whether you are a boutique or a boutique hotel, bar/restaurant, souvenir shop, beauty salon, massage therapist, tour operator, sport fishing operator, real estate broker, coffee shop, bakery, mini-super or mechanic your small business can reap significant benefits with SEO, website design and a targeted social media marketing strategy – and Paradise Social™ can do it for you at an affordable price!
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