"Do consider searchers' intent and target topics and questions that they have. Engines are smart about this too. So engines have these topic analysis and intent analysis models. So a page that talks about skeleton keys, that fails to mention words like locks or wards or master keys, the engines might go, "That doesn't seem particularly relevant or not as relevant as the pages that do. So even though it has more links pointing at it, we're going to rank it lower."
Yes, absolutely. Intent matters, general helpfulness of content matters! #seo #moz