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Colleen Dilenschneider
260 followers -
Nonprofit marketer, Gen Y museum, zoo & aquarium writer/speaker, web engagement geek, data nerd, marathoner, nomad, herbivore
Nonprofit marketer, Gen Y museum, zoo & aquarium writer/speaker, web engagement geek, data nerd, marathoner, nomad, herbivore

260 followers
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Colleen Dilenschneider's posts

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This goes way beyond new exhibit development and social media stunts...

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Attendance to cultural centers is on the decline, but data suggest that forward-facing organizations may see improvements by 2020 if they think strategically about emerging audiences.

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{New post on KYOB today!} Investing in attracting tour groups is an increasingly futile endeavor for museums. Here’s the data and what to do instead.

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 "We live in a pay-to-play world where organizations have to spend money to make money." Here's how much.

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"The time has come for organizations to sink or swim based on how effectively they engage millennials…which may be particularly hard to do when nobody tasked to govern leading organizations is actually a member of this generation." 

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"Doing social media for social media’s sake is like being expert at hammering a hammer but not knowing how to use it to build a house."

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Spoiler alert: The web doesn’t remove the need to put in some effort.

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Nonprofits as innovators for other types of organizations? It's praise that they may not hear often, but it's true... And it's why my job exists.

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{New post today!} If your organization spends similarly on advertising every year and you feel like you're getting less bang for your buck than in the past... you're not wrong. Here's why.

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Social media = not just for reaching new audiences. 
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