I'm really surprised, but we should truly be using Baskerville in all of our marketing materials, at least if we wish to believe a New York Times credibility and "support" test.
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- Interesting read, combine this with colour research and take over the world - http://www.joehallock.com/edu/COM498/preferences.htmlSep 24, 2012
- thanks for this addition -- material for tomorrow's blog!Sep 24, 2012
- Sep 24, 2012
- Interesting. Although I think it's relative to the content and producer as well. For a news organization trust would be a number one priority, but for a custom home builder sense of style, design and value would be equally as important. If I did only modern or minimalism style home, I wouldn't choose Baskerville to convey that.
As for color, that link is interesting in favored colors, but what people think they link and what steers them subconsciously are not the same. See: color psychology.Sep 24, 2012
- I agree targeting your audience contextually is top priority, could be that Comic Sans is a winner ;)Sep 24, 2012
- Very interesting.Sep 25, 2012
- Sep 27, 2012
- Adam, thanks for that one -- lots of fun.Sep 27, 2012
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