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ZEDO

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I think the industryis going to have to come together on this.What Digicel's Next-Level Ad-Blocking Means for Adland
One phone carrier's move to block ads that don't pay their way isn't a big deal in isolation, but the ripple effects could be significant.
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Ushering in an era of smaller ads. Putting Mobile Ad Blockers to the Test http://buff.ly/1MLCuP5
Two tests were carried out with ad blockers: one to measure how much loading times were improved and the second to study battery life.
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Sweet revenge?
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ابو بيبرس's profile photo
 
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I'm so glad this is all getting sorted out finally. So The Fake Traffic Schemes That Are Rotting the Internet
An exclusive investigation into the bots that will cost companies over $6 billion this year
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"IAB's LEAN Program is Way Overdue" by Roy de Souza on LinkedIn
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The 'topic du jour' for publishers and ad tech companies: Ad blockers - Digiday
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I doubt this will work for most brands. The Solution to Ad Blocking Is to Double-Down on Earned Media
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Ads are annoying. So what does the ad industry do about it?
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Internet ad-blocking arms race will never end
Ever since Apple let slip in June that the latest version of its operating system for iPhones and iPads would enable ad blocking, the discussion of the looming apocalypse for ad-dependent publishers has been impossible to avoid -- unless you've installed ad-blocking-discussion-blocking software, of course. A study released in August showing growing use of ad blockers on computer Web browsers also fanned the flames, but the fear that the practice ...
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Cost of App Install Ads Soars On and Off Facebook
The cost of buying app install ads on social media sites, particularly Facebook, has soared in the past 12 months. But the price of app install ads is rising nearly as fast when bought through automated systems like the one run by Fiksu, new data shows.Since the summer of last year, median ...
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Ad tech always wins: Ad blocker users are the new hot ad-targeting segment - Digiday
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