Join Social Media Today on January 10th at 12pm EST for a conversation with social business guru, Sandy Carter. Register here: http://bit.ly/uD2IrL
One of the greatest challenges facing businesses today is communicating with and understanding customers and coworkers through social media. It's not all about technology, nor is it so much about marketing technique; it's more about changing basic assumptions and getting comfortable with the new communications reality where opportunities for social interaction are pervasive and ubiquitous. Most businesses still hold back, fearful of making catastrophic mistakes while a bold few are defining what it means to be a social business. In this conversation, Maggie Fox - an expert herself in enterprise level social media - will ask Sandy Carter to explain the need, as she sees it, for a much bolder approach by big businesses in adopting transparent social practices and identities.