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Wylie Galt Advertising
Wylie Galt provides complete marketing campaigns from concept to placement.
Wylie Galt provides complete marketing campaigns from concept to placement.

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Do your sales need a pick-me-up?

Why not reach out to your client base to remind them of your services? A newsletter or discount offer can go a long way towards top-of-mind awareness and increased sales.

Email marketing works for a variety of reasons...

■It allows targeting
■It is data driven
■It drives direct sales
■It builds relationships, loyalty and trust
■It supports sales through other channels

Many business owners mistakenly believe that email marketing was killed off by spam. In fact email marketing is one of the most powerful tools available to promote your website and your services (check out the research section below).
For a successful campaign you have to get the basics right. The basics of building a list of people who want to hear from you, crafting a message, and ensuring the emails get through to those on that list.
Getting those emails through to the recipients and not getting trapped by spam filters is paramount to a successful email marketing campaign. Use of a third party is crucial.
Google’s GMail, Hotmail and other mail servers in general recognize Mail Chimp and Constant Contact as “safe sources.” They understand that these services have strict policies about spamming, so they don’t filter email from Mail Chimp or Constant Contact.
We’ve been searching for the best solution for sending email newsletters and promotional offers and have settled on Mail Chimp.
It’s the most economical Mail Chimp offers those with lists up to 2,000 subscribers, to use the service for FREE with the ability to send up to 12,000 emails each month.
And one of the best features is that the level of reporting is truly staggering. Check out the Reporting discussion below.
While the service is terrific, a professional look and approach is essential. A poorly executed newsletter or promotion can do more harm than good. Let us help you do it right.


The reporting that is available is simply outstanding. Below you’ll discover a few of the things that are available, but there is a lot more.
There’s an Overview that gives the general performance of the campaign and compares the performance of the campaign to the performance of others in the same industry but you can delve in a lot deeper.
The Subscriber Activity report tells you who opened the email and how many of the links in the email they visited and which ones.
Delivery Statistics include any bounced emails and the reason why.
Click Performance reporting gives an analysis of your email showing where people clicked on the email and the percentage that did so.
You can track readership and click-throughs and even run multiple campaigns at once to see which is more effective.
The reports tell you who’s opening, clicking, and coming back for more and Google Analytics integration can give advanced stats on how your campaigns affect traffic to your website.


According to research conducted by the Direct Marketing Association, email marketing was expected to generate an ROI of $44.00 for every dollar spent on it in 2011. e-Mail Marketing, outperforms all the other direct marketing channels examined, such as print catalogs.
A 2011 MerchantCircle survey of over 8,000 local business owners in the US found email marketing cited by 35.8% as a Top 3 most effective marketing or advertising method. Only social network profiles and search engine marketing scored higher.
The ForeSee Results 2010 report on the effectiveness of social media found that promotional emails were the second biggest influence on retail website visits. The biggest influence was familiarity with the brand.
A January 2011 survey by BtoB Magazine found 63% of respondents likely to increase spending on email in 2011 (second only to websites), with 29% keeping spend constant.
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Cloud Safety 
With more and more people turning to the Internet to backup data, the question becomes, “Is my data really safe?”
Whether you are subscribing to a data backup service like Carbonite, taking advantage of the iCloud, using Photobucket or just active on Social Networks the degree of password security that you implement can mean the difference between keeping your assets and a catastrophic loss.
Recently Wired Magazine’s Mat Honan suffered just such a catastrophe. According to Mat, “In the space of one hour, my entire digital life was destroyed. First my Google account was taken over, then deleted. Next my Twitter account was compromised, and used as a platform to broadcast racist and homophobic messages. And worst of all, my AppleID account was broken into, and my hackers used it to remotely erase all of the data on my iPhone, iPad, and MacBook.” You can read the whole article here.
Pretty horrific stuff but it can be avoided.

There are strategies that you can implement to protect yourself.
To avoid the fate of Mr. Honan you should:
1. Backup everything -- in the cloud and on the ground.
2. Use a bunch (maybe hundreds?) of different passwords.
3. Don't link all of your accounts together.
4. Use two-factor authentication on Google and Facebook.
5. Don't use 'Find My Mac' on Apple computers.
To learn more about these steps, the steps above are covered in greater detail in an article on the CNN site here.  
It is interesting to note that as a result of Mr. Honan’s experience both Amazon and Apple have implemented changes. Amazon has closed a security hole and Apple has suspended over-the-phone password resets.  
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Flash Finally Fading
It’s with a fond “good riddance” that we see Adobe’s fat and insecure Flash being dumped by Android. Adobe Flash Player exits Android Google Play store
The Flash downfall started with Steve Jobs announcing that iPhone and iPad would not support Adobe’s outdated animation software. If you’re interested in the reasons why you should read his article Thoughts on Flash
In support of the steps first taken by apple there's now a group called group the Occupy Flash. Their home page proudly proclaims, "Flash Player is dead. Its time has passed. It's buggy. It crashes a lot. It requires constant security updates. It doesn't work on most mobile devices. It's a fossil, left over from the era of closed standards and unilateral corporate control of web technology. Websites that rely on Flash present a completely inconsistent (and often unusable) experience for fast-growing percentage of the users who don't use a desktop browser. It introduces some scary security and privacy issues by way of Flash cookies.
Flash makes the web less accessible. At this point, it's holding back the web.”
For all of you still clinging to that old Flash site it’s time to let go and get with the 21st Century. For Search Engine Optimization there really couldn’t be a worse choice than a Flash-based site. None of the text is readable by the search engine bots and thus all the content is not doing you any good at all.
The best solution is to have your site updated with new relevant content on a regular basis and to have both a regular and a mobile version
of your site.
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Business owner says rating site is unfairly hurting business:
This recent article from the CBC website is noteworthy for a couple of reasons.
The first, of course, is the obvious implications of Yelp burying reviews. If Yelp is supposed to guide consumers, the skewing of the data in this manner makes the benefits to the consumers doubtful at best. If you are on Yelp you should let you customers know that the ratings on Yelp may not be overly reliable. Maybe if enough of these bad reviews of the reviewer get around they’ll be forced to change their tactics.
The other thing, giving up $350 a month to rank better with them is ridiculous. That money would be much better spent on additional Pay Per Click.

Kathy Tomlinson
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In these challenging economic times, effective, targeted advertising is more important than ever.  All too often, advertising budgets are cut as a cost saving measure when what is really needed is a specifically structure marketing strategy to promote your brand.
Here's an interesting and very informative article:
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