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prdotco
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The ultimate online PR toolkit for startups, businesses and PR agencies
Introduction
pr.co - professional PR made easy. 

Your pressroom is optimized for social media and search engines. It contains all your press releases, coverage, contacts, media and company info. Attach high resolution images ready for print, videos, sounds and documents to tell an engaging story. No technical skills required. 

Import your press contacts and easily distribute your latest release to them. You can personalize each message or send a mass email.

What is a PR campaign without results? With pr.co you can see the details for your press release and email campaign in one overview. For each press release you can see shares, visits, referrals and pageviews. For your emails we keep track of the open/click rate and unsubscribes.

Sign up for a free trial: http://pr.co/welcome
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prdotco

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81% of journalists still prefer email pitches.

Read the 2015 Global Social Journalism Study here:
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We are Hiring an Enterprise Sales Manager [Amsterdam]
PR.co is hiring an Enterprise Sales Manager in Amsterdam to manage direct sales operations to Enterprise partners.
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As reporters become more and more intolerant of bad PR people, bad PR people are slowly deciding that perhaps they need to (instead of learning about reporters, outlets, getting better at their jobs, etc.) attack the very idea of the media actually mattering at all.
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"Treating PR like business development means developing relationships with reporters as people, getting introduced through warm connections instead of cold emails, and creating a fair value exchange. Here’s the process I advise YC companies to follow when they’re ready for press."
Read more on Y Combinator's blog.
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Learn how to master modern PR in this three-part video series from Gini Dietrich.
In a three-part video series, Gini Dietrich gives you the foundation you need to master modern PR by integrating earned and owned media.
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Even expert writers sometimes struggle to write strong outreach emails. This results in guest post pitches getting rejected, and to frustration for over-pitched editors and prospective writers alike.

Pitching guest posts doesn’t have to be a painful experience. It just takes practice and patience to get it right. In this post, we’ll help you do just that while covering the following points:

Generating strong guest post ideas blog editors will want to publish.
Understanding how to properly write and format pitch emails.
Knowing which steps to take once your pitch is accepted.
Learn how to write pitch emails for guest blog posts that editors want to read. Follow this detailed guide with two free templates and one checklist.
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Your job: to connect with larger companies and help move their communication workflow into the 21st century.

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PR.co is hiring an Enterprise Sales Manager in Amsterdam to manage direct sales operations to Enterprise partners.
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Just like with shoes, jeans and boyfriends, in public relations it’s true that one size doesn’t fit all. When putting together a comprehensive PR and marketing plan, it’s important to remember that companies are like snowflakes — each has differing backgrounds, leadership, goals and approaches.
In public relations, one size doesn’t fit all. Here are some things to keep in mind when developing a customer-first PR program:
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LinkedIn is a breeding ground for amazing opportunity. And yes, I’m talking about opportunity far beyond collecting endorsements from everyone you know.

So what are you waiting for? With so much potential, every PR professional should be rising to the top of their class with the power of LinkedIn.
Oh, LinkedIn. That magical professional social network where jobs are found, endorsements are made, and great content is shared.
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To get your brand in front of people, you need publicity. Therefore, you will have to figure out an effective way to get noticed and to contact the media. While marketers have been lamenting the death of the press release for some time now, a lot of companies still think it has value.

We analysed more than 200,000 sponsored posts and press releases to find out more.
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PR used to be all about gaining exposure and generating buzz for your company through the media, but with content and influencer marketing affecting it, PR must continuously adapt.

To prepare yourself and your team here is the first instalment of a series on trends you must keep on your radar if you want to dominate 2017.
PR used to be all about gaining exposure and generating buzz for your company through the media, but with content and influencer marketing affecting it, PR must continuously adapt. To prepare yourself and your team, here is the first installment of a series on trends you must keep on your radar if you want to dominate 2017.
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If we want to execute a truly global content marketing campaign, we need to look at and respect cultural differences. The first question to answer is how cultures differ in the first place.

Geert Hofstede developed a popular framework to answer this question. After research among IBM employees he identified four dimensions in which cultures differ. Let’s have a look at them and how they might affect content culture.
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