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Online Metrics
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Tips and Advice on Analyzing Data and Improving Your Conversion
Tips and Advice on Analyzing Data and Improving Your Conversion

113 followers
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Online Metrics's posts

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Expert Google Analytics Guide to Ecommerce Content Analytics
Measuring and optimizing the effectiveness of your content can yield great results. This post provides an actional framework around content analytics that you can directly apply to your business. The content on your website plays a crucial role in the decision of people to do business with you or not. This is not limited to ecommerce or leadgen sites, but applies to all different “website types” on the web. In this post I will reveal an in-depth strategy to use Google Analytics as the crucial driver for Content Analytics insights. It’s primarily aimed at Ecommerce Businesses, but the insights can be applied to any website or business on the web. #measure

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Top 15 Ecommerce Implementation Best Practices and Tips
Setting up Enhanced Ecommerce can be very challenging. However, it’s more than worth it to put in the effort to get this to work. At the very least a solid measurement plan, technical knowhow and patience are required!

Any organization involved with selling products should – if they have access to the resources required – seriously consider implementing Enhanced Ecommerce. Non-Ecommerce websites can certainly leverage this great feature as well, but that is not in scope of this article.

In this article I will reveal my latest tips and best practices on implementing Enhanced Ecommerce in the right way. #googleanalytics


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How to Deal With Personally Identifiable Information (PII) in Google Analytics
In the last few weeks I have performed several in-depth GA audits and was blown away by the number of times PII was stored in Google Analytics. This post will uncover a ton of things about PII and Google Analytics. Sending PII to Google Analytics is one of the worst things you can do. By reading this post you will learn about best practices in dealing with Personally Identifiable Information in Google Analytics. #measure


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Data-Driven Approach to Boost Your LinkedIn ROI
Do you waste hours on Social Networks without getting actual results? Today I will reveal a new LinkedIn Case Study on how to skyrocket your traffic and conversions from LinkedIn. I will share a unique 10-steps framework that you can apply to your business to leverage the real power of LinkedIn. I promise that you will learn a ton about how to effectively use LinkedIn and Google Analytics data to make smart Social decisions!

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How to Avoid Common Pitfalls When Analyzing Custom Report Data
Custom reports are very powerful, but only useful and accurate if you combine the right set of metrics and dimensions. The flexibility that Google Analytics offers is great, but can lead to confusing custom report data. Getting real actionable insights starts with setting up Google Analytics and your reports in the right way. In this article I will reveal one of the most common mistakes and how you can easily avoid falling in this trap. #measure

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Ultimate Guide to Reduce Bounce Rate and Increase Conversions
Reducing your bounce rate is a crucial step in establishing a profitable user journey, both for you and your website visitor. In this in-depth guide I explain all you ever need to know about this very important metric. I will start with the basics and cover advanced topics as well. A thorough case study is included! #measure

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42 Experts Demystify Their Best Strategy to Define Actionable KPIs
Key Performance Indicators (KPIs) are probably one of the most over-used and little understood terms in business and analytics. This expert roundup post features a ton of analytics experts and demystifies how to come up with the best KPIs for your business. So that you can leverage your +Google Analytics data in the best possible way.
#KPIs

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Complete Guide to Master Hourly Data Sets in Google Analytics
Segmentation is the key to make your data really powerful. Digging into hourly behavioral stats can turn a pile of data into awesome insights. This post demystifies how to use the Google Analytics hourly reports to their maximum potential.

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Three Proven Ways to Turn the Reverse Goal Path Report into Insights
The goal reports in Google Analytics are extremely useful in optimizing your website outcome. But did you ever take a serious look at the reverse goal path reports? In this article I will use three real-world examples on how to make this report incredibly useful.

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In-Depth Case Study: Top 25 Takeaways from The Google Analytics Demo Account
Nothing can beat learning from real-world Analytics data. Google has just opened the door to their ecommerce store data, a great opportunity for anybody who wants to accelerate their learning! In this article I will share 25 important takeaways from their account setup and reporting environment. #googleanalytics
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