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Matt Hayes
Works at Kickdynamic
Lived in San Francisco
171 followers|7,552 views
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Matt Hayes

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Innovators will lead email marketing in 2014
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Matt Hayes

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"Mobile has become an indispensable part of the marketing mix."

Do you agree?
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Did you know that I'm a minimalist?

Nor did I, but I am, apparently.
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Is our thumb the new mouse?
More email is being read on mobile devices than desktop and web-based email clients. Not only that, customers are more engaged when they read on a mobile device: We have found (using Kickdynamic email...
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Do you A/B split test regularly?  Is it worth it? 

This is what we think....
Do you regularly perform A/B split tests? An email marketing strategy plan is not complete without including A/B split testing. However, correctly running tests can be a challenge, and is it worth it?...
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Trying to build your email content strategy, here is a good place to start...
Starved of email content ideas? Sometimes it can be hard to consistently produce email newsletters with amazing content. Email newsletters should be dis
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Matt Hayes

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Check out a mini-guide that the +Kickdynamic  team put together. It explains all about live content and contextual email marketing.
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Is mobile 'out of home' - I don't think so, do you?
Mobile marketing doesn’t mean out of home, nor does it necessarily mean on a mobile device. The following blog post: Mobility doesn’t mean out of home contained a fascinating statistic from an AC Neilson study showing 72% of smartphone shoppers who make a purchase with their smartphone do it at home. The above post is very thought provoking and encouraged me ... Read More
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PayPal Beacon - very interesting step here from Paypal. 

"Beacon is a new add-on technology for merchants that will enable consumers to pay at their favorite stores completely hands-free"

Personally I avoid using Paypal for anything....but this is something that I would 100% use because I had queuing more than my dislike for Paypal.

What do you think?
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Our take on the Engagement metric discussed by DMA.

What is your take?

http://www.kickdynamic.com/new-engagement-metric-discussed-by-dma-team/
The UK DMA team has recently released a whitepaper discussing email engagement and also has defined a potentially better way to calculate engagement. Here is the whitepaper for your reference: http://...
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Matt Hayes

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I have mades some Kickdynamic.com website updates. Thoughts?

Very excited about the potential of Live Content in Email and achieving success with our customers.
Live Content In Email. Email that is always relevant and timely. Live content based on location, time of open, mobile device, email client, nearest store and more. Track read-time, forwards, prints an...
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People
Have him in circles
171 people
Kate Gowers's profile photo
Hemant Kumar's profile photo
maria Spears's profile photo
yes ofcourse's profile photo
Sorin Crisan's profile photo
Nancy Smith's profile photo
Adam Holden-Bache's profile photo
Hugo Pascoal's profile photo
Tamara Gielen's profile photo
Work
Occupation
Help people succeed online
Employment
  • Kickdynamic
    Co-Founder, present
  • Lyris
    Director, Services Strategy, 2012
Basic Information
Gender
Male
Story
Tagline
Got an email marketing question? Feel free to ask me
Introduction
I have been working with the internet for over 10 years building websites, starting web businesses and running internet marketing campaigns – with an expert edge for email marketing.


Other stuff..

Minimalism, running, music and red wine - no particular order.

Trying to Fight boredom

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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
San Francisco - London
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Contributor to
Matt Hayes's +1's are the things they like, agree with, or want to recommend.
Bunkr is more than just a presentation tool: collect, organize, present
www.bunkr.me

Bunkr is cloud-based presentation software that allows professionals to centralize all the content that inspires them, and to use this conte

Where angels will tread
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As Facebook touches on a reported 800m users, one might think that the “social web” is maturing. In fact, I predict it

Email Marketing Tips
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Danish Post Box. To me, the hottest and sexiest social network right now is your inbox. Sure, I love Pinterest as much as the next guy (who

How to Write Stellar How-To Posts for Your Business Blog
blog.hubspot.com

Learn the components of a well-written how-to post for your business blog.

27 Ways to Slice & Dice Your Email List for Better Segmentation
blog.hubspot.com

Explore this exhaustive list of ways you could segment your email contacts for better, more creative email marketing and lead nurturing.

Email Marketing Reports
www.email-marketing-reports.com

Hundreds of articles and reviews on email marketing and advertising

Email Marketing Success for Startups
www.kickdigital.com

When you are launching a startup or new website – email marketing can play a vital role in spreading the word about your new brand and busin

How to send a re-engagement campaign and what to do next - kickdigital
www.kickdigital.com

Within your email marketing database you will have customers that have not engaged with your email messages for a certain period of time. I

If the email’s legal, it can’t be spam. Can it?
www.email-marketing-reports.com

Explains why compliance with laws is not used by Internet services and subscribers to decide if email is spam or not.

TechCrunch | Want More Stickiness? Users Logging In Through Social Netwo...
techcrunch.com

Site owners, administrators, web business owners, content producers, and everyone in between are always trying to find the best ways to enco

How Google+ Is Changing the Web, Even Though No One Wants It To
blog.hubspot.com

Google gave the world something it didn't want with the launch of its social network Google+.