Social+Local+Mobile = Winning the moments that matter

In the fourth and final Learn with Google session of the day, Tim Reis, Head of Mobile & Social Solutions, laid out a three-pronged approach:

-Surface personal, relevant information in the moments that matter with Google+: Make the most of your Google+ presence by using social extensions: http://goo.gl/ERLZn

-Precisely reach users in the moments that matter with local strategies: use zip code level targeting, and use location extensions, which increase CTR an average of 10% on desktop by showing relevant locations and phone numbers with your ads: http://goo.gl/7sxBA

-Win moments that matter on the smaller screen with mobile: Make sure you have a mobile-optimized site and create mobile-only campaigns: howtogomo.com, http://goo.gl/ZoMWE

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