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Nico Santos
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378 followers
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Nico Santos's posts

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Seems that LinkedIn search got smarter (too). New enhancements include an unified search feature and a smarter query intent algorithm to serve more relevante results. The new search engine will learn over time what the user likes, displaying more relevant results with every search performed. They have also included more filters in the advenced search page, an auto-complete feature and suggested search.

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A case study. Karen from ecokaren explains how an old post of her received over 490,000 pageviews and was pinned more than 129,000 times. And it's about... how to wash a washing machine! And no, the post was not your typical pin-worthy post. It had no huggable furry animals, no wise quotes, no cute babies nor scrumptious gourmet food. 

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And another case study. This time Karen from ecokaren explains how an old post of her received over 490,000 pageviews and was pinned more than 129,000 times. And it's about...  how to wash a washing machine!  And no,  the post was not your typical pin-worthy post. It had no huggable furry animals, no wise quotes, no cute babies nor scrumptious gourmet food.  

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One thing we know is that Google does nothing without a purpose. The array of social media data now integrated into Google Analytics indicates that Google values this data, and presumably has a wealth of data far beyond what they share with users.

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One thing we know is that Google does nothing without a purpose. The array of social media data now integrated into Google Analytics indicates that Google values this data, and presumably has a wealth of data far beyond what they share with users.

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I didn't know about this little cool feature. Using Facebook Custom Audiences you can better target your Facebook ads and thus get some more return on your social advertising investment. It can also help your company be more loveable :)

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I didn't know about this little cool feature. Using Facebook Custom Audiences you can better target your Facebook ads and thus get some more return on your social advertising investment. It can also help your company be more loveable :)

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There have been many debates about the value social media plays in having content rank, but what about indexing content? Well, it seems to help. Again, Twitter.

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There have been many debates about the value social media plays in having content rank, but what about indexing content? Well, it seems to help. Again, Twitter.

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There are a lot of so-called “social media experts” out there. Dishing out advice, sometimes based on limited experiences, and sometimes based on nothing at all.

Even the true social media experts sometimes share some misguided advice based on their beliefs and experiences. So with all this bad advice floating around the web, how do you distinguish between what you should -- and shouldn't -- believe?
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