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Stephanie Chang


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Thanks to the community for all the positive comments on my SEOMoz post "How to Build a Content Marketing Strategy"

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My newest post now on the @seomoz blog " The Guide to Developing a Content Strategy for "Boring" Industries" - Let me know what you think! :)

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Ecommerce SEO question? Ask away! :)
The first topic in our #askdistilled campaign is now live:

"Challenges for Ecommerce SEO"

Please post your questions on this topic for our consultants to answer either in the comments below or email them to by end of the day today.

We'll collate all of them, video our responses and post the video here for you all too see on Thursday.

Questions at the ready? Lets go for it!

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Fantastic tools, especially the XML sitemap validator and the Schema creator
11 Technical SEO Tools You Should Be Using

As an SEO, I use a wide range of tools to help me with my job. There are loads of tools out there and being honest, I often forget about some of the ones I have available to me. Today I wanted to show you the contents of my bookmarks when it comes to technical SEO. I’ll talk about the tool itself and highlight some SEO tasks that it can help with.

A nice collection of technical tools from +Paddy Moogan. If you're serious about SEO, you need to get good at the technical side of things.

#seo #tools

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Love this, mostly because it forced me to really analyze social proof.
Should You Be Wary of Fake Social Proof?

After reading +Michael King's excellent post on Maintaining Social Shares after a Site Migration ( ), I thought how easy it would be for less-than-honest marketers to use these techniques to "fake" social proof on otherwise non-shared pages.

In the screenshot below, I installed 2 Google +1 buttons. The top one correctly reports the number of +1's for the article (4) while I set the bottom button to display the +1's for another article I wrote on SEOmoz ( ). That button leads the user to believe this article has been shared a whooping 489 times.

Why would a less than forthright marketer want "fake" social proof? The reasons are many. Folks might be more likely to supply personal details like email addresses and credit card details if they trust the site. It's a shortcut to trust that's sure to be abused.

For legitimate marketers, using this technique is not a good idea. For one thing, any new sharing on the "fake" button actually shares the second article, and not the article it appears to support.

Of course, there are a million other ways to fake social proof. Spammers have and continue to use these and other tricks. As online marketers, it's much easier for us to "smell" a suspicious site, but the general public doesn't have this advantage. We have a responsibility to be honest in our representations, and encourage practices and technologies that encourage the same.

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Free SEO Strategy Reviews from Distilled - Sign up now! :)

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My new post on @seomoz"How Should You Handle Expired Content?"

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My newest post on the +Distilled blog: "How to Turn Your PR Team Into SEOs"
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