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Stephanie Chang
Works at Distilled
Attended University of California, Los Angeles
Lived in Los Angeles, CA
4,088 followers|19,845 views
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Stephanie Chang

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Thanks to the community for all the positive comments on my SEOMoz post "How to Build a Content Marketing Strategy" http://www.seomoz.org/blog/how-to-build-a-content-marketing-strategy
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i would like to add you to my friends 
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Stephanie Chang

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Ecommerce SEO question? Ask away! :)
 
The first topic in our #askdistilled campaign is now live:

"Challenges for Ecommerce SEO"

Please post your questions on this topic for our consultants to answer either in the comments below or email them to marketing@distilled.net by end of the day today.

We'll collate all of them, video our responses and post the video here for you all too see on Thursday.

Questions at the ready? Lets go for it!
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I have a site that's losing traffic since Penguin but the ranking position for the main keyword has not changed. Any ideas?
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Stephanie Chang

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Fantastic tools, especially the XML sitemap validator and the Schema creator
 
11 Technical SEO Tools You Should Be Using

As an SEO, I use a wide range of tools to help me with my job. There are loads of tools out there and being honest, I often forget about some of the ones I have available to me. Today I wanted to show you the contents of my bookmarks when it comes to technical SEO. I’ll talk about the tool itself and highlight some SEO tasks that it can help with.

A nice collection of technical tools from +Paddy Moogan. If you're serious about SEO, you need to get good at the technical side of things.

#seo #tools
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Stephanie Chang

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My new post on +SEOmoz "Creative Link Building for Ecommerce Sites" http://www.seomoz.org/blog/creative-link-building-for-ecommerce-sites
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Thanks for your post, Stephanie!
I found this topic on SEOmoz. It's very interesting. Currently I'm learning about SEO for e-commerce for my work. This is what I'm looking for. I'm looking forward to the next posts
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Stephanie Chang

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My new post on @seomoz"How Should You Handle Expired Content?"
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Nice job on this post Stephanie. Some good food for thought.
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Have her in circles
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Stephanie Chang

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My newest post now on the @seomoz blog " The Guide to Developing a Content Strategy for "Boring" Industries" - Let me know what you think! :) http://www.seomoz.org/blog/the-guide-to-developing-a-content-strategy-for-boring-industries
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Great article, +Stephanie Chang
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Stephanie Chang

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Great! When is that going live?
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Stephanie Chang

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Love this, mostly because it forced me to really analyze social proof.
 
Should You Be Wary of Fake Social Proof?

After reading +Michael King's excellent post on Maintaining Social Shares after a Site Migration ( http://bit.ly/JojSWe ), I thought how easy it would be for less-than-honest marketers to use these techniques to "fake" social proof on otherwise non-shared pages.

In the screenshot below, I installed 2 Google +1 buttons. The top one correctly reports the number of +1's for the article (4) while I set the bottom button to display the +1's for another article I wrote on SEOmoz (http://mz.cm/IATCoX ). That button leads the user to believe this article has been shared a whooping 489 times.

Why would a less than forthright marketer want "fake" social proof? The reasons are many. Folks might be more likely to supply personal details like email addresses and credit card details if they trust the site. It's a shortcut to trust that's sure to be abused.

For legitimate marketers, using this technique is not a good idea. For one thing, any new sharing on the "fake" button actually shares the second article, and not the article it appears to support.

Of course, there are a million other ways to fake social proof. Spammers have and continue to use these and other tricks. As online marketers, it's much easier for us to "smell" a suspicious site, but the general public doesn't have this advantage. We have a responsibility to be honest in our representations, and encourage practices and technologies that encourage the same.
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Stephanie Chang

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Free SEO Strategy Reviews from Distilled - Sign up now! :)
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My newest post on the +Distilled blog: "How to Turn Your PR Team Into SEOs"
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Have her in circles
4,088 people
Work
Occupation
Consultant
Employment
  • Distilled
    Senior Consultant, 2011 - present
  • New York City Department of Education
    Middle School Science Teacher
  • Flying Point Media
    SEO & Social Media Analyst
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Los Angeles, CA - Manhattan, NY
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Tagline
Distilled
Introduction
Senior Consultant at Distilled NYC. Former teacher. Lover of science, big city culture, seafood recipes, and eating desserts. Always down to learn and find new experiences. 
Education
  • University of California, Los Angeles
    Neuroscience, History
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Gender
Female