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Brad Geddes
7,965 followers -
Google AdWords Seminar Leader. Author of Advanced Google AdWords.
Google AdWords Seminar Leader. Author of Advanced Google AdWords.

7,965 followers
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ROAS, ROI, and Conv Value/Cost are often misused. We're clarifying these metrics before we get into how to test by ROAS & RPI in our metric article series.

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CPA is often a better 'filter' in ad testing than a metric to use to pick winners. Here's some great info on using CPA as a testing metric.

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I'm doing a multi-week series on Ad Testing Metrics. The first week is: CTR

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*Why Adalysis Should Be In Any PPC Manager's Toolset" on +Search Engine Journal

One of the longest lasting ideas I had stored in my Evernote idea notebook was to create an ad testing tool. Ad testing is such a simple idea, but a complicated process, and I was baffled that no one has tried to offer a fix for the PPC community. None of the big PPC tool vendors has come close to an effective solution.

But then I discovered +AdAlysis by +Brad Geddes.

Read in my review how I've come to depend on it to speed up one of the most crucial activities in PPC advertising: Ad Testing.

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 New adAlysis Feature: Draft Ads

With draft ads you can now fully automate your ad testing. 
-create ads in advance (or inherit data from current ads)
-pick specific conditions for when losers are paused and new ads are pushed live

adAlysis already automates all statistical significance calculates with an actionable ad workflow; with the newest feature, you don't even need to check for winning and losing ads. 

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