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Scott Thorne
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A Sense of Customer Space
The gamerooms/event space in which we hosted the pre-release
events typically do not generate any direct revenue for the store.  We do not put 
merchandise in them, save for one in the front clearly visible from the
front counter, because of both the easy o...

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The Choice Paradox
This week's ICV2 column looks at the choice paradox. With hundreds of board games, comics and RPGs to choose from, why do consumers keep going back to the sam small select group? A classic example of choice research with jam indicated that people really don...

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The Business Cycle Goes Round and Round
A number of
stores with which I have talked over the past few months have reported
lackluster sales, with at least 40 of them closing up shop since summer. One local
store shuttered its doors just recently.  Many of these trading card game focused shops
and...

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What Is A Reasonable Price?
Just had a customer come into the store and  purchase a couple of books that he said he
had seen online and in other stores but that he hadn’t wanted to buy them until
he found them at a “reasonable price”.   
Though of course I didn’t say it out loud, I th...

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Robotech Tactics Kickstarter
While I remember playing the Robotech RPG back in the 1980s when Palladium Games first released it, I have not followed more recent iterations of the game, but, back in 2013, Palladium launched a Kickstarter campaign to fund a miniatures combat game based o...
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