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Morgan Branding
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Pro-Tip: Font Management - Designers and fonts have a love-hate relationship. When they re working, and you don t run into conflicts, they can be your best friend. But when you have grumpy fonts, they can be the bane of your existence, causing all sorts of issues—during the design phase, or final file creation and send out. To keep them on your good side, here are some tips for managing and organizing fonts: Use a font-management software. Back in the day, I used to use Suitcase from Extensis. These days, however, I use Linotype FontExplorer. Linotype comes with plugins that activate/deactivate fonts as needed. Not only does this help keep conflicts to a minimum, it also helps keep your system nice and snappy by minimizing the number of active fonts. Start fresh. When you start using your management software, resist the urge to have it search your entire system for every font possible. Even if you re a young designer, you d be surprised what you ve accumulated. There are a lot of junky fonts out there, a

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The Weekender: Global Warming, World Series, and Star Wars - We ve been hard at work with some great new projects in the pipeline! It s time we all take a minute and enjoy the latest installment of The Weekender! It s Not Warming, It s Dying: A Symbol for Global Warming Clever Alpaca Planters The History of World Series Logos DKNG has a series of film-themed posters in the ICON series. Star Wars Storm Troopers redesigned for the new trilogy. The post The Weekender: Global Warming, World Series, and Star Wars appeared first on Morgan Branding.

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New Doc Popcorn Poster: Picante Lime! - A new limited-time offering from Doc Popcorn, Picante Lime available at selection locations. The post New Doc Popcorn Poster: Picante Lime! appeared first on Morgan Branding.

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Type Tip: Optical Alignment - Now that you ve read our intro to kerning, it s time to take your letter spacing game to a new level. With the proliferation of programs such as Adobe Illustrator and Indesign, it s never been easier to kern and align type, and while it does a good job overall, sometimes it needs a little more love. In comes Optical Alignment, or adjusting the alignment of letters past a mathematical formula to be aesthetically pleasing to the eye. Let s take a look at this fake headline that is aligned by the presets within the font: This headline is left justified and aligned left using Illustrators distribute tool. Ilustrator has aligned everything by the left side of each section of type s bounding box. Turns out it looks okay at first glance, but there is still some refinement that could be done. If you ll notice Illustrator has focused on aligning the bounding boxes of each piece rather than the content inside, it s close but not quite. Here are some issues: The A, despite being aligned still

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New Client: makeena - We re excited to be part of a new startup, makeena, a location-enabled web and mobile platform for the natural products industry that increases in-store awareness for healthy and sustainable brands by providing the shopper with quick product comparisons and nutritional information, loyalty rewards, flash deals, recipes, shopping lists with aisle information, and digital offers. They re a team of savvy foodies that are passionate about connecting people to brands in the natural foods industry, and we re grateful to take over their branding and visual efforts to move them successfully into the future!

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A Beginner’s Guide to Kerning. - Kerning is the process of adjusting the spacing between characters to achieve a visually pleasing result. And unless you re a designer—stet that—a designer with a good level of experience or education, you ve probably never paid much attention to kerning. Well, let s change that. Looking at the photo above, can you see what s wrong? If so, you ve already got a good eye for proper spacing! Although a subtle detail, proper kerning can really polish your design and show off your ability to manipulate type. Better yet, it can save you from an embarrassing kerning mistake. Consistency is Key The most important aspect of kerning is keeping things consistent from one pair of letters to the next. However, this isn t a purely mathematical thing. It s visual. You need to make the letters look optically equidistant. This will require different pairings be kerned independently of previous pairings. Two letters with verticals right next to each other, such as MM, would need to be kerned dif

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The Weekender: Dogs, Logos & Dead Birds - Another week in the bag. Great work everyone! Happiness in a website Responsive Logos You are not a story teller Beautiful illustration for The Last of Us Design problem: the new Vikings stadium is a death trap for birds The post The Weekender: Dogs, Logos & Dead Birds appeared first on Morgan Branding.

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When An Escalator Breaks, It’s Stairs. - When an elevator breaks, it s useless. When an escalator breaks, it s stairs. With any project, efficiency is always key. A very close second priority should always be building something that is progressive, adaptable, and future-friendly. With the constantly shifting landscape of the web, sometimes band-aids are unavoidable. However, if the time and attention isn t taken to address, update, and consider the future, you ll no doubt be buried underneath a mountain of band-aids. Ultimately you ll spend more time and money in the long run than just paying to have it done efficiently and correctly once. An easy way to avoid a series of band-aids is to proactively think about your project 6 months, 1 year or even 2 years in the future. What problems could come up? How will your current build be handled in the future? For instance, dedicated mobile sites were all the rage as an early band-aid to provide effective content to users viewing the web on mobile devices. This was a great quick f

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When An Elevator Breaks, It’s Stairs. - When an elevator breaks, it s useless. When an escalator breaks, it s stairs. With any project, efficiency is always key. A very close second priority should always be building something that is progressive, adaptable, and future-friendly. With the constantly shifting landscape of the web, sometimes band-aids are unavoidable. However, if the time and attention isn t taken to address, update, and consider the future, you ll no doubt be buried underneath a mountain of band-aids. Ultimately you ll spend more time and money in the long run than just paying to have it done efficiently and correctly once. An easy way to avoid a series of band-aids is to proactively think about your project 6 months, 1 year or even 2 years in the future. What problems could come up? How will your current build be handled in the future? For instance, dedicated mobile sites were all the rage as an early band-aid to provide effective content to users viewing the web on mobile devices. This was a great quick f

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5 Tips for Organizing Email - One of the best ways you can up your productivity and overall organization is staying on top of your inbox. Keeping a tidy inbox and organizing emails will help you find things when you need them, stay on top of details, and ensure you re responding to people in a timely fashion. So, here are some tips to help you out: Categorize Everything: Start by creating top-level folders like Projects, Finance, and Employees. Depending on your needs, these can be whatever you need them to be. Then, create sub-folders as needed. For us, we create sub-folders for every project that we work on. This allows us to access job-specific details and direction quickly. When new emails come in, file them. Delete. If you ve done your job filing, those pesky emails that remain in your inbox should either be responded to, or deleted. If you ve been waiting to respond to an email for months, make a decision to respond. Then, delete. That old saying, out of sight, out of mind, rings true here, too. Respond qu
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