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Dara Schulenberg
331 followers -
Digital Strategist for Web, Search, Social Media, Mobile & Local Optimization
Digital Strategist for Web, Search, Social Media, Mobile & Local Optimization

331 followers
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'Good agencies will act like product companies, not service companies. Service companies aspire to a happy customer and a contract renewal. Product companies innovate quickly and offer better value with each iteration.'

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Seeing more of this in #B2B recently. Is painful to recover from by all accounts. Do you have any hacks for recovering from a negative SEO attack?

Here's how to understand the value of high converting content and if you should invest in #CRO from +momoko price 

If your cLTV is relatively high, then investing in professional CRO usually makes sense. If your cLTV is low, then outsourced CRO is probably the last thing you should be thinking about.


http://copyhackers.com/2015/01/high-converting-copy-worth/?mc_cid=71e6267feb&mc_eid=589fe384cc

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Affirms the distinctions are structural globally.  Great summary table from +Frederic Filloux

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Resist the urge (yours or motivated by clients) to skinny-up persona development - time, effort or dollars.  +Tony Zambito reminds us that when "buyer personas are poor, your content is poor."  

I often use the analogy of constructing a building (or home). Personas and content strategy are the foundation. Stop decorating the rooms while overlooking the cracks in the foundation. How do you get teams to invest in the process?

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Definitely 1of the 5 you should read thoroughly today.  +Barry Feldman telling it like it is...

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This is awesome. Are there any B2B companies you know of with a similar anti-hipster approach?  Would seem like marketing automation vendors would have low-hanging fruit.

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Fascinating stuff from +Kevan Lee.   I'm a custom strategist. What's your 'type' and how accurate is the label?

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Good for a morning laugh...

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The agency irony of content marketing, social media and brand storytelling is a head-shaker. Yet, those who 'walk the talk' earn the very benefits of inbound that are attractive to customers. 

Here's three signs you're ready to put it to work for - not just in - your agency. What other signs would you add to  +Caleb Gonsalves' list?
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