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Webcertain
176 followers -
International SEO, PPC, Social, Multilingual & Localisation
International SEO, PPC, Social, Multilingual & Localisation

176 followers
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Webcertain's posts

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This time on The Conference Calendar, we’ll be checking out the conferences taking place in June 2017. Watch the video here: http://bit.ly/2rOwC24
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What makes a good talk & what makes a speaker memorable? Bas van den Beld, founder of Speak with Persuasion, talks to us about how you can start speaking at marketing events & conferences. He explains why everyone working in the marketing industry should at least consider being a speaker & how in-house brand marketers can convince their managers to allow them to speak at events. Watch the interview here: bit.ly/2qR8FHX
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How to make the most of audience data in paid search? Sam Noble, says: “Understanding who it is you’re trying to target and trying to match the creative content to that, that’s key to making the most of your audience data.” Access the full video here: http://bit.ly/2qEz9fX
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How to lead a successful digital transformation? Paul Poels, Philips, says: “It’s is not just about technology. To create a successful digital transformation programme, it is about organisational and behavioural change.” Watch the interview here: http://bit.ly/2qvwNkV
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How to implement automation in PPC? Anu Adegbola, Zoopla, says: “In PPC a lot of things can be automated. It’s all about creating keywords and creating ad copy. That can be automated right now, with dynamic campaigns and templates. But you must make sure to keep checking it.” Click here for the full video: http://bit.ly/2rqeXgX
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“It’s super important to understand the needs of your customers in order to generate brand loyalty and get consumers excited about your brand over others. It is a mistake to think “what do we need as a brand?” It is the wrong focus to have.” – Luc van Emmerik, Foodora. For the full video visit here: http://bit.ly/2r7RTTU
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Josephine Pike, BannerConnect, talks about horizontalization of media: “This type of change is driven by people plus technology. In order for it to work for your business, you need the knowledge of how each platform works.” Follow the link to watch the video: http://bit.ly/2pnKoMm
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“There are so many sites leaving big opportunities on the table by not using Schema properly... How are technologies in the future interacting with your site? The more you can speak machine, and give more information, the better!” – Charlie Williams, Screaming Frog. Watch the interview here: http://bit.ly/2q2GCXM
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How to achieve digital success in Mexico? Jannis Rudzki-Weise, Audi, says: “We have to create emotional stories. Mexicans like visual content like graphics or video, and they like a personal approach to communication.” Watch the interview here: http://bit.ly/2qNuVoQ
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How can marketing campaigns use AR &VR? Kate Lechowicz, NetApp: “Think about the customers who will be using VR or AR. Don’t use the technology for the sake of using it. Especially if it doesn’t add any value to a campaign.” Watch the interview here: http://bit.ly/2pTutnF
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