Profile cover photo
Profile photo
Bud Gibson
18,063 followers -
I created the hands-on search marketing program at Eastern Michigan University
I created the hands-on search marketing program at Eastern Michigan University

18,063 followers
About
Posts

Post has attachment
Since we've been talking a lot about digital ad targeting and connected devices.
Add a comment...

Post has shared content
I wonder if the traditional networks haven't lost already. They're trying to port their traditional model to streaming, yet viewers are moving to streaming because they dislike the traditional model.
Video streaming services have gotten quite popular and varied over the last couple of years. If someone wants to stream a video, the most popular options are Netflix, Hulu, and amazon prime, in some instances. However, now that these services have picked up steam, it seems like everyone wants their own service to put their content on. I know that Sony, BBC,and Disney are looking for one, at least. Here is an article describing some of the best streaming services of the year.
Add a comment...

Post has shared content
When does this start to turn people off enough that they just tune out.
Instagram is making ads longer in their Stories section of the social media app. They are calling them 'carousel ads for Instagram Stories." Big companies like Netflix and Paramount are said to be among the 12 brands included in this new advertising strategy.
Add a comment...

Post has shared content
Basically, bitcoin sounds like a bit of a panacea when you talk to infatuated technologists. Yet, there seems to be fraud and theft on exchanges. In other words, the usual problems.
At the time of this post my initial $20 bitcoin is trending at $19.98 which is not terrible. I still feel like as unsafe as the normal stock exchange can financially be now, we have no real idea what the future of cyber crimes is even capable of. If I can walk through a mall and you scan my cards and my phone depending on settings then what in the world of Carmon san Diego make you think bitcoin will be safe. This could potentially have huge consequences not only for the people taking the risk investing. Russia won't be the only company to keep cyber attacking us. Let a few war lords start watching YouTube tutorials and the direction of this little blue marble will be undetermined. I'm going to just put all my real coins in a box in the back yard.

Bitcoin Chip Battle Brewing Behind Hut 8's Canadian Listing

http://flip.it/vKDhyZ
Add a comment...

Post has shared content
Overall, spending on sports marketing is going down.
Some of the Olympics biggest advertisers are spending much less this year compared to 2014. While the answers may be not fully clear, some speculate that it is because of the way that viewers are watching less of the Olympics than in the past. I wonder if the time difference from the USA to Korea is causing the viewing rates to drop?
Add a comment...

Post has shared content
I want to work there.
Not only can Amazon track your package from truck to truck but now you can watch your package literally exchange hands throughout different warehouses and even from different containers in the same warehouse by a bracelet that the workers use.
Add a comment...

Post has shared content
The problem is that Unilever has no real alternative.
I wonder how this will play out for Facebook after they have already been receiving bad credit for their advertising and news algorithm.
Add a comment...

Post has shared content
You have to think big 4, as Facebook is often in the mix.
The big three continue to produce what is virtually the same product just under their own brand and name. With the similarity of product, it will be interesting to see how there advertising sets theirs apart from the others
Add a comment...

Post has shared content
This lesson keeps on getting repeated. AI is basically giving you a set of new things to manage, not identifying and solving problems. Those things are still left up to you.
You don't just throw AI at a problem. You need a roadmap and strategy to implement and make AI most effective.
Add a comment...

Post has shared content
Precisely!
This article points out some of the challenges that come along with digital marketing and making sure that you are advertising to individual customers, not to demographics. Almost makes me wish I was around during the bygone golden ages of television ads.
Add a comment...
Wait while more posts are being loaded