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It took quite a while for GA to tackle attribution but I must say that the output is pretty cool.
 
Today on the Google Analytics Blog, we're kicking off a new #MeasurementMondays series with a post about next-generation measurement and a few trends that every business should watch out for in the next year. Stay tuned to the #MeasurementMondays hashtag for ongoing tips and thoughts to help businesses measure the things that matter.
Marketers today have no shortage of data. In fact, there are more than 40 million online touch points measured every minute by Google Analytics. Technology advancements are helping marketers understan...
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