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Andrea Smart
65 followers -
Strategic communications specialist, digital content wordsmith, your average Star Wars nerd.
Strategic communications specialist, digital content wordsmith, your average Star Wars nerd.

65 followers
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He's down, but he's not out! Three lessons in #innovation from the example set by heroic balloonist Jonathan Trappe.
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HGA Creative Infographic: The Role of Video in Internal Communications - interesting stats on how companies communicate with employees http://bit.ly/16FjM5c
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Hands down I think this is the best TV ad of the year. I laugh every time I see the oratorical fireworks clip - way to go Strongbow! #earnit
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Get a taste of Americana this weekend as Chris Country radio plays country music in the UK with a patriotic twist for the 4th of July.
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Chris Country Radio is celebrating country music in the UK with a weekend full of artists appearing at Glastonbury - woohoo!
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When consequences become real: I wish more young people would think about what they are putting online. Such a shame.
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An excellent article from Econsultancy about the essence of Content Marketing.
The changing face of narrative in content marketing and campaigns

The importance of content marketing in a world inundated with data is becoming increasing apparent. In fact, if you aren't doing it, the money and time spent on what you are producing is frankly a waste. Content is now a vital part of search as marketers move away from thinking only in an overabundance of keywords

But what about story and the future of narrative? We looked back at a couple of the videos from our recent JUMP conference that highlighted the importance of story and looking at new ways to create it.

Story should supersede platform

Christy Amador is the Global Interactive Marketing Strategist at Coca-Cola, and she spoke at JUMP about how there has to be one ‘north star’ idea that links a campaign together. At Coca-Cola, it has been building its brand around telling great stories that make people happy. By being able to tell a good story you can roll that into any type of campaign.

You have to be smart and know what is going on - watch TV, be online, be in social spaces but most of all you have to be able to tell a story and how to create beautiful content to engage people emotionally. These things are not about the digital platform but rather it's about the big idea and if you can do that the rest will come.

*Read More at: http://bit.ly/YegCzP *
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