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Naully Nicolas
Attended FMP Formations
Lived in Florida
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Naully Nicolas

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3 C’s of Effective Relationship Marketing

To succeed at capturing the attention of today’s busy online consumer, you must be able to effectively woo potential clients.

Much like dating, consumers want to be courted by your company long before you shove a product or service down their throat.

Just think back to one of your first-date experiences. Without some courting and wooing, rounding first or second base would have been impossible.

In fact, even attempting to “make a move” might have sent your date heading for the hills.

While social media might make consumers more accessible than ever before, pouncing on the opportunity without understanding their needs is a huge mistake.

Not only do you need to know your customers, you need to help them truly fall in love with your business.

I recently joined +Wade Harman on his weekly Google+ Hangout, focused on relationship marketing, social media, and building connections online and was inspired to dive deeper into the thoughts shared between +Jeff Sieh,  +Lany Sullivan and I on the show.

Below are three C’s critical to using relationship marketing effectively within your business: conversation, communication and community.

1. Create Meaningful Conversations

Relationship marketing, often defined as “relational versus transactional” marketing strives to put the relationship between business and consumer at the forefront rather than as an afterthought. 

No longer an accepted practice to simply push out a marketing message, businesses and brands are now expected to create conversation and establish rapport through their social channels.

2. Communicate Value

Instead of looking at your product or service and saying “what,” look at it and ask “who?” Who can I serve, help, give a little bit more to as opposed to what can I sell them today? I guarantee, the who is what will inspire engagement and ultimately, the action to purchase your product or service.

3. Embrace Your Community

Relationship marketing isn’t necessarily just about building relationships. It’s about nurturing and improving upon them.

The goal is to move away from the days of  simply building relationships and into an era where we ARE the relationship.


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#relationshipmarketing   #marketing   #socialmedia  

Naully Nicolas

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How Enterprise Brands Staff and Budget for Social #Infographic via +Wildfire by Google

#socialmedia   #socbiz  

Naully Nicolas

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Very clever idea!
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Naully Nicolas

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I just took the 2014 #SocialMedia Marketing Industry Survey–a simple survey designed to reveal the tools, benefits and top questions marketers want answered about social media. Please consider taking this survey if you are a marketer (plus you’ll get a free copy of the final report when it’s released).

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Looking for the  next  #socialmediamarketing  individual for your company ?

Check out my linkedin :

Looking for a #digitalmarketing specialist ? Check it out !  #Resume #infographic . Love it ? Share it !
Social Manifesto. Love him or hate him, +Gary Vaynerchuk  speaks the truth...

#leweb #socialmedia
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1) It's a terrible Customer Service Tool. 

2) It's not really a Sales Tool (it's a marketing tool, and it's a traffic generation tool; but it's pretty indirect, I'd argue.)

3) Push-not-Pull: WTF? 

4) "Customer in control" is such Cluetrain nonsense. It's based on several false premises.

5) I don't know how you create "Word-of-Mouth at Scale" without doing a little talking now and again. "Word-of-Mouth at Scale" isn't something that just happens if you listen really hard.

6) Is he talking about retailers or brands? He seems to switch around a lot. I don't believe that 50 years ago (say 1963) that "Small Town Communities" were where it was at, commercially or in terms of Brands.

7) Responding to Every. Single. Comment. is unbelievably inefficient. It's a great way to grow your business one at a time, in a way that no-one can see you. Think about the economies of that.

On the upside, I suppose, it would massively increase one's spurious "engagement rate" by immediately doubling the comments on all your posts.

8) I care, I really care. I care so much. Why are you buying that other product?

Great quote from one of my favorite #socialmedia senseï  +Ted Rubin 
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Thanks for sharing, make it a great week!
In his circles
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Pascale Pollak's profile photo
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  • FMP Formations
    Marketing, Economics, Sales, Marketing Communications, PR, 2011 - 2013
  • Social Media Academy
    Social Media Manager, 2012
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Intern - Marketing & Communication Department at Banque Syz & Co
It is said the warrior's is the twofold Way of pen and sword, and he should have a taste for both Ways. Even if a man has no natural ability he can be a warrior by sticking assiduously to both divisions of the Way.” ― Miyamoto Musashi, Book of Five Rings

I can fit in those circles:
  • Social media
  • Community Managment
  • #CH Digital Marketing
  • Branding
You're looking at someone who is: 

- Curious: Because there is always something new to learn in Digital Marketing. I’m not afraid to travel far away in order to assist mind-blowing conferences. go back to school. My life motto is "unlearn what you have learned" !

- Following a code: I believe that working in Social Media is like to be a modern & digital samurai. You have to follow the Way, a Social Media “bushido code” !

- A chameleon: I have worked for either for start-up, small and multinational company and can adapt quickly in any field.

On the other hand, you won't find in me someone who is :

- A robot.I have a sense of humor, and without it life would be quite sad.

- A loner: I do fantastic work on my own, but you will get the best results by teaming me up with other talented individuals. Having a group that I can rely on and bounce ideas off of increases my productivity drastically.

- A gun-for-hire: There are jobs I am not willing to do for legal, ethical, or personal reasons, regardless of the price tag attached.

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Florida - Geneva