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Theoretically, with this new roll out from Twitter, advertisers now get access to around a billion potential viewers of their ads — roughly the same size audience that Facebook can offer. #twitterads #facebookads #twittermobileads #socialmedia  
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Facebook is no more digging its head in discovering strangers but friends whom you already know and would like to connect on offline.
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In the true sense India is witnessing its first ever democratic elections where the common man’s voices are being heard. #loksabhaelections2014 +CNBC-TV18 #twitterdata  
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Result will prove ; whose voices are being heard !
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Quick round up of the Asian social and digital media space
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1. IPL and Twitter partner to bring real-time interactive experiences to fans.
2. LinkedIn tops 300 million registered users as it homes in on mobile.
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1. Network18 Digital promotes Durga Raghunath as its CEO
2. Infosys to merge data analytics operations
3. Twitter targets advertisers with app download shortcuts for tweets and seamless MoPub integration.

Click to read more social media news from India and rest of the world.
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1. Sunrisers Hyderabad assigns social media duties to Flying Cursor
2. Vodafone ZooZoos mark their return during IPL 2014
3. Livefyre releases Sidenotes, an annotation feature with in-line comments
Click to read more social and digital media news.
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App review of TCS Mobile App is an effort to tap real time Twitter insights and sentiments on politicians and their political parties. #loksabhaelections2014 #tcsdigital  
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Indian Social Media News
Introduction
Hi All,

We are a team of two (Vinaya and Prasant) who are managing the blog, Lighthouse Insights. It is all about Indian social media news, case studies, researched articles, social media app reviews, how to’s focusing on social networks, information about social media events, social media jobs and expert interviews from the Indian social media industry.

Who can read us?
Our target readers are social media enthusiasts who want to know just about everything in the world of Indian Social Media.

What’s in it for you?
  • Insightful reviews, expert interviews, well-crafted case studies and a bunch of useful tips.
  • A guiding hand to leverage your social media presence and build lasting relationships with your consumers.
  • Know about the social media efforts undertaken by small and medium businesses.
  • You become a part of a thriving social media community- a community that shares is a community that grows!
  • You can build your brand - socially.

Finally if you have any feedback or you want to share your thoughts, then do drop a note or call us if you wish to :)

Keep Rocking,

Prasant