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CRM Community - Software Reviews, Industry News, Thought Leader Views
CRM Community - Software Reviews, Industry News, Thought Leader Views

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Apple invests 5% of its revenues in R&D. Facebook invests 13%, Google 16% and Amazon now invests 28% in R&D. So how much should you invest? Here are perspectives and methods to align innovation budgeting with revenue targets, provide comparison to peers and industry averages, and suggest how much money you may want to invest to achieve your innovation goals.

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Coaching Delivers Management's Biggest Business Impact
To be an effective sales manager you have to be an effective sales coach. Good managers use personal development methods to produce the next generation of good managers. They know when and how to coach, facilitate, mentor or train staff in order to advance those staff, achieve a workforce-multiplier effect and scale productivity for business results.

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The Final Four Competitive Advantages
Competitive advantages used to be things like products, price, staff, service and location. But in the minds of customers these are all easily substitutable and highly commoditized. A competitive advantage must meet the four criteria of being relevant, measurable, unique and sustainable. When you recognize these criteria, you may also recognize the final four competitive advantages.

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Employee engagement is a top contributing factor to high-performance growth cultures and an undeniable producer of productivity and payback. Research results from Gallup, Bain and IBM show increased engagement delivers increased sales, profitability, productivity and customer satisfaction. This post shares those findings and how to achieve these benefits. http://www.crmsearch.com/engagement.php

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Company culture and strategy are separate but symbiotic. Corporate culture is the human performance engine that drives the level of success, or failure, for every business strategy. Culture is a precursor and top contributing factor to anything and everything that requires employee effort. Here is why corporate culture eats strategy for breakfast.

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Association and Nonprofit Best Practices To Acquire and Retain Members
According to this year's Association Survey Results by GrowthZone, 58% of associations report a decrease or no growth in membership size. Here are several association and nonprofit best practices to increase member acquisitions, engagement and retention. http://www.crmsearch.com/nonprofit-best-practices.php

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Blueshift Marketing Software Review
Most marketing software vendors offer simple rules-based segmentation but are without predictive analytics. Blueshift is a B2C marketing software application that brings innovation in the forms of micro customer segmentation, cross channel customer journey mapping and artificial intelligence tools to put much needed predictive analytics in the hands of marketers.
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Association and Nonprofit Best Practices To Acquire, Grow and Retain Members
According to this year's Association Survey Results by GrowthZone, 58 percent of associations report a decrease or no growth in membership size. That's a troubling statistic. Here are several association and nonprofit best practices being to increase member acquisitions, engagement and retention.
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How to Design Your 360 Degree Customer View
The often cited but seldom realized 360-degree customer view is a holistic customer profile record that captures five types of customer data from across channels and systems, aggregates that data to understand what's important to customers, and applies that customer intelligence to deliver personalized and engaging customer experiences and achieve company performance objectives. Sound easy? It's not. According to Gartner, fewer than 10% of companies have a 360 degree customer view, and only about 5% are able to use this view to systemically grow their businesses. Here's what that 5% know.
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