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Pure audio and technologies
Pure audio and technologies


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Fantastic advert, and great to see our iconic Evoke D4 being used  #digitalradio   #pioneers   #bbc  

How the right music can make you get more done, according to science

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Find out what +GadgetsBoy has to say about our Pop Mini DAB radio. 

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A true legend passes, a wonderful blues singer and an extremely talented guitarist. ‪#‎BBKing‬ ‪#‎Blues‬

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Add a twist of colour – claim a FREE interchangeable colour trim and chargePAK with any purchase of Evoke D2/D4 Mio with Bluetooth. Click here for more information:

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Add a twist of colour – claim a FREE interchangeable colour trim and chargePAK with any purchase of Evoke D2/D4 Mio with Bluetooth.

Full details at

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Today's the start of #InternationalDrumMonth!

What better way to celebrate than with this epic cover of Soulja Boy by drumming legend Travis Barker.

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Pure partners with Volkswagen Group to drive DAB adoption 

London, 29th April 2015: Pure in collaboration with Volkswagen Group today launches Drive Digital, an in-car digital radio adapter designed and approved especially for VW group vehicles.

The Drive Digital, powered by Pure, has been designed to fit seamlessly in most vehicles within the Volkswagen Group, with four colour Illumination backlight settings to suit each environment and dashboard. 

Drive Digital offers the ultimate in-car digital radio experience, with excellent reception, Pure’s signature high-quality sound, a wide choice of stations and a host of handy features like pause and rewind. The unit is also Digital Tick approved meaning that it is future proofed and ready for a digital radio switchover.

David Morgan, product development manager at Volkswagen Group, says: “Pure is the ideal partner for this project as their reputation as leaders in digital radio is unrivalled. The new Drive Digital adapter allows all of our customers to add an approved digital radio to their existing car audio system. The upgrade means you can keep your existing radio and add the magic of live digital radio.”

Nick Hucker, Pure’s senior marketing director, says: “We are proud to be powering the new Drive Digital and bringing our considerable digital radio experience to Volkswagen Group customers.“This is an important step forward for the uptake of in-car digital radio adapters and will be a significant catalyst in driving a digital radio switchover.”

In addition to delivering best-in-class digital radio, the Drive Digital also offers the option to connect an iPod, iPhone or iPad and listen back via the car speakers. Not only will it play music but it charges at the same time
Other features include:
USB Port 
Allows users to navigate and listen to tracks from a USB flash drive, mobile phone or MP3 player with USB connection
Dual Tuner
Removes the need to keep re-tuning during a journey
Pause and Rewind Live Radio
Gives users the ability to simply pause live radio and continue to listen later, exactly where they left off, or rewind at 15 second increments

The Drive Digital adaptor is available through all VW, Audi, SEAT, SKODA and VW commercial vehicles dealers across UK, priced from £279.50.

About Pure
Pure is a world leading consumer electronics manufacturer and leads the way in music streaming and radio systems, multiroom audio and entertainment cloud services with the Pure Connect portal as well as innovating in new areas. Designed and engineered in the UK, all of Pure’s products are manufactured with the environment in mind and at ethically audited facilities. Pure is a division of Imagination Technologies Group plc. See

Press contact:
Sophie Spooner
t: +44 (0)1923 277646
m: +44 (0) 7827 778182

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Pure welcomes Norway’s commitment to a digital radio migration date

London, 16th April 2015: Pure announces its full support for Norway’s commitment to a digital radio migration and FM switch-off date. The Norwegian Ministry of Culture announced today that national FM networks will be switched off during 2017 to complete a transition to digital radio.
Paul Smith, Pure’s general manager, says: “As one of the original digital radio pioneers, this announcement is music to our ears and gives clarity to consumers and the radio industry in Norway allowing us to push ahead our digital radio plans with certainty. We look forward to working closely with radio industry stakeholders in Norway to ensure a smooth transition by continuing to stimulate the market with new and innovative products. 

”This announcement, along with the recent confirmation of the winner of the bid for the UK’s second national digital radio multiplex, and the ongoing progress in Germany, shows that there is a huge amount of momentum and appetite for digital radio across multiple countries.”

In addition to its wide range of domestic digital radios, Pure is also working on expanding its in-car digital radio range and will be working with Digital Radio Norway to ensure there are accessible in-car adapters in the market in readiness for digital radio migration. 
For more information, please visit or call +44 (0) 845 1489001.
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To honour International Woman's Day 2015 we've posted a blog post on our favourite ladies in the music industry who have utilised their fame for good! Which famous women is music do you find inspirational?
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