Another +Google Ventures
portfolio company on a tear - Smarterer. This is a good blog post by +Dave Balter
about finding the "magic button" that changes the trajectory your startup is on. This particular point stood out for me:Find your key metric early. It should be something that is a coal-mine canary to all other metrics you care about. Ours is Questions Answered. What’s yours?
This is critical. I think the key mark of a great metric is that it can't be artificially tweaked
. If it goes up, it has to go up because it's a true reflection of positive momentum. (This is why I hate "page views" as a metric for website traffic - break an article up into 15 sections, and presto! you've got 15x the pageviews.)http://smarterer.com/blog/2012/01/30/1250inoneweek/
Thanks to +Erik J. Heels
for the original find.