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As Andrew Sullivan asks his readers to pay for his editorial, it's worth remembering Pontin's rules of paid content. For readers to be willing to pay for editorial, it must be a). unique in mission; b). uniquely smart; c). of impeccably high quality in its writing, editing, production; and design; d). useful in some degree, ideally economic; e). status-conferring, or at least supportive of the readers' conceptions of themselves. 
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Steve Faktor's profile photoJason Pontin's profile photo
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I've only read a few of his articles, but the utility quotient seems low.
 
Well, some people, +Steve Faktor probably feel that Sullydish is crucial to their understanding of the world. But how many? 
 
If it's enough to earn him an independent living, great for him.  It's a content tsunami out there.
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