Smart digital marketing is set up in a way to provide steadily increasing returns bit by bit over time for your top-line key performance indicators (KPIs). These gains may be difficult to see over shorter periods, but over longer stretches they should become apparent [below image: graphs from Google Analytics of (top): a site that purely chases spikes, vs. (bottom): one focused on increasing returns].
Googler explores why this is important and how you can ensure your marketing is creating sustainable returns in his latest column at: http://goo.gl/ech78K
- University of LeedsMechanical Engineering, 1998 - 2003
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I'm Dave Cain, a SEO Nottingham pro. I provide digital marketing services; write about search, social, conversions and design, plus I answer
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