is a search engine marketing
brand of Dejan SEO
offering a broad range of online marketing services.
SEM or Search Engine Marketing is a form of internet marketing that promotes businesses by increasing their visibility in the SERPs (Search Engine Results Pages). Visibility in the SERPs is increased through both paid and non-paid inclusions. Dejan SEM, as a part of Dejan SEO
, tailors strategic SEM (search-engine-marketing) services
to small, medium and corporate businesses. Our services include SEO (search-engine-optimisation), SMM (social-media-marketing) and PPC (pay-per-click) advertising
The combined knowledge of Dejan SEO’s online marketing team coupled high specialised SEM strategists, whom have been apportioned to Dejan SEM, guarantee exceptional performance out of any search marketing campaign. This internal diversification of industry segments will ensure that each client is always managed by experts of that particular discipline.
Our goal is to build build healthy, mutually beneficial business relationships so our clients partner with us as long as possible. We do this by not only working hard for the management fees that you pay us, but also by ensuring that your advertising
dollars are spent in a way as to deliver the best possible results.
Solid marketing campaign foundations are essential for optimal ROI. Therefore, we perform extensive research tasks before we start any campaign in order to create a well-defined plan for your campaign.
The following tasks are performed on every new clients account and are also performed on an ongoing basis:
- establish clear goals for the campaign
- engage in in-depth keyword and phrase research for your products and services
- undertake comprehensive competitor analysis to see what the current market leaders are doing
- document any opportunities that may benefit your campaign.
Throughout your time with us we will constantly be looking at ways to optimise your online campaigns. Some of the activities we may engage in include:
- ad variation testing
- keyword expansion
- analytics analysis
- ad scheduling optimisation
- bid experiments
- position testing
We monitor and optimise campaigns on a daily, weekly and monthly basis in order to get the best return on investment (ROI) possible. We also undertake regular competitor watch to make sure that we are maintaining and surpassing what other market leaders in your industry are doing.