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Dejan SEM

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+Dejan SEM website has been merged with +Dejan SEO please circle us and stay up-to-date with the latest in Search Engine Marketing.
Australian SEO company
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Nominate your website for a live SEO audit by Martin Reed & Dan Petrovic from Dejan SEO. We will examine your website’s technical setup and look at the main risks and opportunities for your domain. If you have any specific questions or wish to submit your website please do so on the event page. We will pick popular questions so if you want your website reviewed ask your friends to +1 it in the comments.
Live SEO Troubleshooting
Thu, September 20, 2012, 7:00 PM GMT+10
Clunies Ross Ct

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Google AdWords – Easy Tips for Bloggers and Small Business Owners

Google AdWords is one of the most popular ways of online advertising. Even though it is easy to set up and anyone can make an AdWords account, it has proven to be rather difficult to optimize for good results. Here, we offer you some tricks of the trade that might help you optimize, maintain, and improve your advertising campaign.

http://kikolani.com/google-adwords-easy-tips-for-bloggers-and-small-business-owners.html
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Dejan SEM

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PPC – Pay Per Click: 4 Easy Tips To Improve Your Campaign

PPC or pay-per-click is a method of online advertising. It is used to direct traffic from the place where the user found the ad, and clicked on it, to the landing page.

How does PPC work?

Well, through online advertising programs, such as Google AdWords, marketers specify how much they are willing to pay for a user who clicks through to their site. As it is an auction-based system, the advertiser who bids more for a certain keyword gets the most exposure.

http://www.shoutmeloud.com/ppc-pay-per-click-improve-campaign.html
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Private Manned Mars Mission Gets First Sponsors

Initial sponsors include Byte Internet (a Dutch Internet/Webhosting provider); Dutch lawfirm VBC Notarissen; Dutch consulting company MeetIn; New-Energy.tv (an independent Dutch web station that focuses on energy and climate); and +Dejan SEO (an Australia-based search engine optimization firm).

“Mars One is not just a daring project, but the core of what drives human spirit towards exploration of the unknown. We are privileged to be a supporter of this incredible project,” said +Dan Petrovic, general director of Dejan SEO.

Mars One aims to launch a series of robotic missions between 2016 and 2020 that will build a habitable outpost on the Red Planet. 
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SMX Melbourne 2012

Here is the list of +Dejan SEO presentations during SMX Melbourne 2012:

Don’t Panic! A Hitchhiker’s Guide to Surviving SEO Changes:
Speaker: +Dan Petrovic, Tuesday - 10:30am – 11:00am, Track: SEO
Room: Skyline Room

Link Building Basics:
Speaker: +Dan Petrovic, Wednesday, 11:30am – 12:00pm, Track: SEO101
Room: Yarra Room

http://dejanseo.com.au/smx-melbourne/ ☚
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3 new factors to consider in your approach to campaign management

Google AdWords Quality Score is the overall grade of the efficiency and success of your ad. It can range from one to ten, one being the lowest grade and ten being the highest.

#SEM   #PPC   #AdWords  

Having a high Quality Score means that your ad has proved to be relevant and useful for the “clickers”. However, having a low Quality Score means that your key elements (such as keywords and landing page) are proved to be irrelevant to someone looking at your ad.

http://sem-group.net/search-engine-optimization-blog/3-new-factors-to-consider-in-your-approach-to-ppc-campaign-management/
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07 3056 0500
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1 Clunies Ross Court Brisbane Technology Park Eight Mile Plains, QLD 4113
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Search Engine Marketing
Introduction
Dejan SEM is a search engine marketing brand of Dejan SEO offering a broad range of online marketing services.

SEM or Search Engine Marketing is a form of internet marketing that promotes businesses by increasing their visibility in the SERPs (Search Engine Results Pages). Visibility in the SERPs is increased through both paid and non-paid inclusions. Dejan SEM, as a part of Dejan SEO, tailors strategic SEM (search-engine-marketing) services to small, medium and corporate businesses. Our services include SEO (search-engine-optimisation), SMM (social-media-marketing) and PPC (pay-per-click) advertising.

The combined knowledge of Dejan SEO’s online marketing team coupled high specialised SEM strategists, whom have been apportioned to Dejan SEM, guarantee exceptional performance out of any search marketing campaign. This internal diversification of industry segments will ensure that each client is always managed by experts of that particular discipline. 

Our goal is to build build healthy, mutually beneficial business relationships so our clients partner with us as long as possible. We do this by not only working hard for the management fees that you pay us, but also by ensuring that your advertising dollars are spent in a way as to deliver the best possible results.

Solid marketing campaign foundations are essential for optimal ROI. Therefore, we perform extensive research tasks before we start any campaign in order to create a well-defined plan for your campaign.

The following tasks are performed on every new clients account and are also performed on an ongoing basis:
  • establish clear goals for the campaign
  • engage in in-depth keyword and phrase research for your products and services
  • undertake comprehensive competitor analysis to see what the current market leaders are doing
  • document any opportunities that may benefit your campaign.
Throughout your time with us we will constantly be looking at ways to optimise your online campaigns. Some of the activities we may engage in include:
  • ad variation testing 
  • keyword expansion 
  • analytics analysis 
  • ad scheduling optimisation 
  • bid experiments 
  • position testing 
We monitor and optimise campaigns on a daily, weekly and monthly basis in order to get the best return on investment (ROI) possible. We also undertake regular competitor watch to make sure that we are maintaining and surpassing what other market leaders in your industry are doing.