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William Stone
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24 followers
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They say a picture is worth a thousand words, but how much are a few words worth? As it turned out, they were worth $120,000 and an important life lesson. 

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The $120,000 Cold
Mark Twain once remarked that the difference between the right word and the wrong word is the difference between lightning and a lightning bug. During the height of the Great Recession, I found out just how right he was. The wrong words cost me six figures....

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Are there branding lessons to learn from international conflict? President Clinton thinks so.

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My latest blog post--a comedic trip down marketing memory lane.
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