The Kindle Fire endpoint enables Amazon to seamlessly deliver every relevant piece of content to own personal event horizon at a reasonable price.
This is huge. This is significant. Take notice.
In a few years, we'll forget that Amazon once made a small fortune moving atoms instead of electrons. We'll forget there was a time you couldn't seamlessly access your content.
Blue rays? DVDs? Netflix? MP3 players? All dead.
Devices are no longer relevant, they're cheap, disposable, like kodak cameras. Cheap little windows into the Amazon content cloud.
Do you see this massive pivot? Do you see how they've leveraged all of their assets to redefine what the consumer shopping experience can be at a global scale?
It's impressive, how Amazon continues to support their legacy products and customers while massively increasing domain expertise, acquiring new assets, and driving innovation on technology platforms to optimize and "lift up" the entire company.
Contrast this with Netflix, who literrally discontinues relationships with their customers by splitting them in two, claiming reduced complexity improves quality of service.
Every media outlet/channel is in a game of hearts for the consumer last mile. When I watch the card Amazon played in Kindle Fire, it's obvious they're shooting the moon and I'm not sure anyone can stop it. They've won this hand, only a few are strong enough to even stay in the game.
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- University of MinnesotaComputer Science, 1985
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