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HubSpot
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HubSpot is the world’s leading inbound marketing and sales platform. Over 15,000 customers in 90 countries use HubSpot’s award-winning software, services, and support to create an inbound experience that will attract, engage, and delight customers.
HubSpot is the world’s leading inbound marketing and sales platform. Over 15,000 customers in 90 countries use HubSpot’s award-winning software, services, and support to create an inbound experience that will attract, engage, and delight customers.

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A HubSpot celebration ten years in the making. A year of flexibility in our people, product, and places around the world.

Subscribe to our channel and read our Year in Review at: http://www.hubspot.com/year-in-review

HubSpot Year In Review 2016

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The role of a marketing agency CMO is a weird one. I had one goal while running marketing at an agency for three years: market the agency at least as well as we marketed our clients. While I didn't always succeed, I learned a lot on the job that all kinds of aspiring and veteran CMOs can take to heart. Reflecting on this recent tenure as a first-time CMO, here are some hints of what works, and a roadmap to some common pitfalls to avoid.

Marketing management, tips, and techniques.

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As a kid you are always being asked: did you do your best? Though adults ask this question, they really mean did you do better than the other kid next to you. Marley’s campaign, the #1000blackgirlbooks campaign, came about because she was learning how to be her best. She saw a problem and wanted to solve it but didn’t know how to. Her goal wasn’t and isn’t to be the best kid out there collecting books. Her goal is to solve the problem of exclusion. Marley believes that if you focus on being better daily and if you look inside yourself instead of outside to others your personal best will become the world’s best.

Marley Dias is the promising, 11 year-old social activist behind #1000BlackGirlBooks, an international movement to collect and donate children’s books that feature Black girls as the lead character.

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Frederique helped scale Uber from 80 employees to 7,000+, and from 14 cities in 4 countries to 400+ in 68 countries in 4 years.

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How do you feel about your new year? Elated? Already a bit disappointed in yourself? Don't be. You're doing GREAT.

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There is no shortage of books, professional associations, mentoring programs or conferences discussing women's leadership. The need for organizations to dismantle institutionalized unconscious gender bias, why so many high performing women suffer from an "imposter complex", and the disproportionate amount of men in senior leadership positions across industries and sectors... these important topics are constantly in the spotlight. Yet even the most well intentioned women's leadership champions frequently overlook one key issue - HOW to empower rising female leaders to develop the mindset, skill set and resilience to lead confidently (and competently). Branded a "Moxie Maven" by the White House Office of Public Engagement for her unique and effective approach to developing female leaders, and having shared her experiential approaches to women's leadership with the UN Commission on the Status of Women, Alexia Vernon is a leading expert on this important topic.

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Google continues to expand its reach beyond the search box and users search on more and more devices. This creates a world of new opportunity, but how do we get there? In this session, Mike King of iPullRank shows you how to embrace and maximize the new world of search. You'll learn about the new capabilities of Mobile and Vocal Search, the implications of app store search, what's new in Organic Search, how it all plays with Paid Search and how to push your organization to capitalize before you competitors.

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Build a successful marketing plan that not only gets results but allows you to prove those results to your clients, your boss and your sales team. We’ll discuss the neuroscience, psychology and strategies for creating inbound programs that attract, convert and delight prospects and customers and share software secrets that make this efficient and effective.

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Join the Media Junction team for a guided Q&A panel on adopting, selling and servicing Growth Driven Design website retainers. Media Junction is a custom web design and inbound marketing agency located in Saint Paul, Minnesota and a Diamond HubSpot Partner. They have been building websites for over 20 years, and were early adopters of Growth Driven Design (GDD) methodology. Learn how they have integrated GDD into their services offerings, how they scope and price GDD engagements, and much more.

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Which startup will take home our grand prize, valued at over $30K? Watch 5 startups take the stage to pitch their business in front of Larry Bohn, Managing Director of General Catalyst, Neil Blumenthal, founder of Warby Parker, and more. Each startup will tell us why they're business has the most promise, and face a series of questions from our judges before the final winner is announced. Not to mention, YOU as an audience member will help decide who makes it to the final round.
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