A record label and artist platform based in Vienna / Austria run by a bunch of like-minded friends.
There has been a musical changing of the
guard in Vienna the last years. Over due too some would say. Out with
old crusty chilled downtempo and elevator music and most definitely in
with new exciting and innovative electronica, be it Hip Hop or House or
Techno. Much of this has been because of the new breed of club and party
people who have taken risks and brought over from overseas very cool
underrated and forward thinking producers and DJ’s to play at their
parties. This has influenced a new generation of likeminded musical
factions and cliques in Vienna who are now producing passionate and
quality beats too. One such label is Luv Shack Records and apart from
organising some of the cities best parties, they now see fit to express
themselves through the medium of vinyl and digital downloads with a
roster of local talent.