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Gordon Wright
It's Great to Have a Friend in the Car Business!
It's Great to Have a Friend in the Car Business!
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If you own or run a car dealership or run the communications operation of such a business, it is long past time to embrace digital/social media as your key tool to connect with prospects and even your current customers and here's why:

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Building a Self-Sustaining Business Through Customer Experience Marketing
A New Car Dealership Organization Model: The Business Development Manager as Dealership Evangelist Business Development has been called the bridge between Sales and Marketing in conventional businesses, however, in the evolving car dealership, the BD role t...

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Why You Need to Believe in Digital/Social Media
What is Digital and Social Media and why do I need it?  It’s really just a new way to interact with prospects and customers when they are not in the store . And you need to do that because most customers now prefer to gather information and consider options...

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Discovery Phase - Are You Missing a Critical Piece?
Discovery is the critical phase of the sales process that, if handled improperly, will make closing the deal later, almost impossible. Think about this today as you transition from Meet & Greet to the  DISCOVERY  phase of the  sales  process. This is the pa...

Great service and handled quickly and efficiently. I really liked that the driver found a way to get my car to the dealer without having to use a dolley which saved me money.

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What's It All About?
This blog is all about Digital Marketing at the Automotive Dealership level. It has been and will continue to be a process of Discovery as the "rules" have yet to be written and how we can use this new technology changes almost daily. It's an exciting time ...

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Great flag. Great country. My homeland.

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My latest blog post is a video I shot at the Toronto AutoShow.

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2014 Toronto AutoShow Video Report
Well, it's that time of year again and the Toronto International AutoShow opened this weekend so I took my iPhone to the show and shot this video report.  (It was easier than writing a long detailed report). In short, there is lots more to see at the show t...

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Why I "Fired" My Customer
Last year, I "fired" some of my customers.  Well, to be accurate, they were prospects , not customers. Customers are people who have made a commitment and bought the product.  You can't really "fire" them because they are now part of the family.  And once a...
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