Psychological maps of the US, made by clustering Big-5 personality scores:Friendly & Conventional region.
"In many respects, the Friendly & Conventional region reflects Middle America, or “Red” states. Not only is this region in the geographical center of the country, the psychological profile and all the social indicators betray a region that is marked by conservative social values. The region is defined by moderately high levels of Extraversion, Agreeableness, and Conscientiousness, moderately low Neuroticism, and very low Openness. This configuration of traits portrays the sort of person who is sociable, considerate, dutiful, and traditional, qualities that are also reflected in the patterns of correlations with the PESH indicators. This region comprises predominantly White residents with comparatively low levels of education, wealth, economic innovation, and social tolerance. Residents of this region also tend to be politically conservative, religious, and civically engaged in their communities. The associations with health indicators suggest that disproportionate numbers of people who inhabit in this region live unhealthy lifestyles. Taken together, the characteristics of this psychological region suggest a place where traditional values, family, and the status quo are important."Relaxed & Creative region
"The Relaxed & Creative region comprises predominantly states along the West Coast, Rocky Mountains, and Sunbelt. According to the U.S. Census (Ihrke & Faber, 2012), states in this region are among the most popular destinations for people with college degrees and for non-Whites. The psychological profile of this region is marked by low Extraversion and Agreeableness, very low Neuroticism, and very high Openness. There are disproportionate numbers of non-White residents in this region, in addition to people who are wealthy, educated, and economically innovative. Social capital is comparatively low here, but tolerance for cultural diversity and alternative lifestyles is high. This is an area where significant numbers of people are choosing to settle, as indicated by the positive association with residential mobility. It is also a place where residents are politically liberal, as well as psychologically and physically healthy. There are fewer mainline Protestants here, too. In general, the qualities of this region depict a place where open-mindedness, tolerance, individualism, and happiness are valued."Temperamental & Uninhibited region.
"The Temperamental & Uninhibited region comprises states predominantly in the Mid- Atlantic and Northeast. This region is made up of the quintessential Blue states. The psychological profile of the region is defined by low Extraversion, very low Agreeableness and Conscientiousness, very high Neuroticism, and moderately high Openness. This particular configuration of traits depicts the type of person who is reserved, aloof, impulsive, irritable, and inquisitive. There are disproportionate numbers of older adults and women in this region, in addition to affluent and college-educated individuals. Residential mobility is low here, and in fact, data from the U.S. Census (Ihrke & Faber, 2012) indicates that significant numbers of residents of this region are leaving the area. Residents of this region also appear to be politically liberal and not mainline Protestants. Overall, it appears that this psychological region is a place where residents are passionate, competitive, and liberal."
Full paper: http://www.apa.org/pubs/journals/releases/psp-a0034434.pdf