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Unlocking Value for Business Owners
Unlocking Value for Business Owners

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You can – by using just one little secret, that’s super, super simple. Don’t be deceived by its simplicity though – this technique is used by the world’s most successful business people daily and in fact, for many industries it’s a way of working that’s at the crux of everything they produce. So, are you ready for the most important thing you can EVER do to improve your time management?

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Most business owners have the best intentions in the world when it comes to their marketing, but often, they get so excited with the ‘big picture’ of how many new leads a certain campaign is going to bring in, or the creative execution of a particular piece of collateral, that they become unstuck by falling into at least one of the five following pitfalls.

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Most business owners incorrectly believe that their marketing job is finished once they’ve completed the initial sale. This is a misconception that could end up costing you tens, if not hundreds of thousands of dollars in lost repeat purchases.

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How to Be Seen As THE Expert In Your Field And Use This Positioning to Attract “A” Class Clients

Positioning your business, or positioning you personally as an industry expert means that people instantly see you as the authority on a certain topic. This coveted position enables you to charge a lot more for your services because people know that the advice they receive is going to be outstanding. Better still, as your expert status grows, you’ll find that you start attracting a higher calibre of clients to your business.

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The foundation of all successful brands and their subsequent marketing campaigns is a strong, consistent message. But have you ever stopped to think about what your business is REALLY saying every time you make contact with customers or prospects?

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Everyone’s got a website nowadays, but how many are effective?
How many are generating quality leads, building your brand and increasing your sales?

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Have you taken the time recently to consider how high the morale of your employees is?

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We’ve already covered up-selling, down-selling and packaging in our Sell Smart series, and this month we cover one of the most lucrative selling strategies of them all – cross-selling.

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Packaging products together is a fantastic way to offer customers exceptional value and at the same time increase your average transaction value.

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With up-selling the customer identifies that they want a certain product and your aim is to encourage them to buy the more expensive option like the “super-sizing” up-sells that happen at McDonalds. Down-selling happens before the sale occurs. Once the salesperson identifies the customer’s needs he/she recommends the highest priced option to the customer (assuming, of course, that this product is a match to their needs).

READ MORE TO FIND OUT THE TOP 3 KEY DOWN-SELLING TECHNIQUES
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