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Ray Wert
Works at Tiny Toy Car
Attended Michigan State University
Lives in New York, NY
4,595 followers|47,384 views
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Ray Wert

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Here's what the designer of the Mazda Furai said after he saw the smoky carcass of the gorgeous concept car for the first time. (Great piece by +Mallory McMorrow!
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I am also very sad to hear about the PhoeniX.  Such a gorgeous car. 
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Ray Wert

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Our second video in The Fusion Project just went live on +Jalopnik. What do you think?
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+Ford Motor Company who should be closely monitoring Ray's page if they aren't already
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Ray Wert

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Stop me if you've seen this before.
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I'd rather the Ford Atlas..
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+Ray Wert venturing over to G+?  Interdasting.  I guess the winds changed for him?  
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Have him in circles
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Ray Wert

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Ha!  Does that say "The front of the car should face forward"?  You weren't even driving an old 911!

I entered the contest immediately, naturally.  Would love to go to my first LeMons race with you!
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Ray Wert

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And here is the first product of my new venture -- Tiny Toy Car! What do you think?
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OK this video is alot better than the drummer/kayak video as it has a clearer focus and objective: to showcase that a Turbo-4 is as powerful/fun as V6.

This video seems more genuine to me, and also more interesting.

You should also bring in some folks who posted negative comments on the new Fusion and have then drive it rather than just have the awesome Tanner Foust take people on a hot lap; it's more interesting to show people "changing their minds" about Ford than to bring in folks who are already fans. (ie Bimmer fans test driving a Z4 doesn't make for an interesting fan-centric video)

+Melina M per her prior comment, it might make sense to just have a disclaimer slide at the end of the videos saying the participants weren't compensated, etc. to help boost user trust.

+Ford Motor Company who should be monitoring these Fusion posts very closely.
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Ray Wert

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Great look inside of Studio@Gawker, our branded content studio here at Gawker Media.
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+Ray Wert I just applied for the Technology Copywriter job with you guys. Looks like a wicked spot to work. Hope you check out my stuff, and Sparty on! #gawker   #msu   #fromthemitten  
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Ugh...
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Ah ha! I can read it now!
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This is such an amazing story.
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Have you ever been to that particular plant, Ray?
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People
Have him in circles
4,595 people
Michael Spinelli's profile photo
Work
Occupation
Writer, Editor, Comic Fluffer
Employment
  • Tiny Toy Car
    Founder and CEO, 2013 - present
  • Gawker Media
    Writer, Editor, Comic Fluffer, 2006 - 2013
  • Merrill Lynch
  • Granholm For Governor
  • State Of Michigan
  • Michigan Economic Development Corporation
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
New York, NY
Previously
Detroit, MI - Washington, DC
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Introduction
Wert is the Executive Director of Content for Gawker Media. Before that, he was the editor of Jalopnik, Gawker Media's car blog and has written for the New York Times, Popular Mechanics and Maxim.
Education
  • Michigan State University
Basic Information
Gender
Male
Birthday
May 2
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