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The Chic Geek
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Men's Fashion, Men's Style
Men's Fashion, Men's Style

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Lara Djandji, Menswear Buyer, Harvey Nichols - Raf Simons New Order Jacket Harvey Nichols Menswear

“From Raf Simons, SS18 saw the re-launch of key pieces from Joy Division’s ‘Unknown Pleasures’ album and I can’t get enough of the entire collection – my favourite piece being this jacket - it’s the perfect mix between fashion and music. For real fans, we’ve also bought the cap to complete the full look.” (Image - Raf Simons - New Order Oversized Denim Jacket - £1135)

Amiri Jeans SS18 Harvey Nichols Menswear

“Amiri’s exceptional quality and craftsmanship of each pair of jeans makes it easy and chic to wear them everywhere – from a flight to a night out.”

(Image - Amiri - Broken Black Distressed Skinny Jeans - £645)

“I love this iconic Dries Van Noten look – it’s so effortless yet still elegant and can easily be worn with the signature boxed shoulder coat to transition between seasons.”

(Image - Dries van Noten - Reedley Checked Wool Coat - £1010, Carlton Printed Ramie Shirt - £565, Patrini Checked Wool Trousers - £390)

“I love this vintage inspired jacket by Dior. Designed by Kris Van Assche, it references the punk and rave designs of the 70s and 80s, but also makes anyone looks instantly cool.”

(Image - Dior Homme - Jacket - £490)
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French beauty company, L’Occitane, opened their huge - the largest in the world - new flagship store on London’s Regent Street last night. This isn’t just another standard branch, it’s spacious, has a luxurious yet homely finish and even has a Pierre Hermé macaroon counter to boot. It feels like a cross between an airport lounge and a store. It’s definitely somewhere you could happily spend time in.

Anyway, chatting away, somebody mentioned their boyfriend had come into the store previously and was looking for hand cream. The sales assistant said it was upstairs. As he went upstairs another sales assistant came over and said, “You’re looking for hand cream?”.

Human cookies l'occitane Regent Street Retail physical storesMind reading is a skill that modern retail needs. Clearly, the sales assistant, downstairs, had radioed ahead. Not only is this great service, it’s also a form of human cookies - the chain of information your internet journey/history leaves behind allowing brands to track your movements and also recommend appropriate stuff.

It’s not magic, it’s just clever data, and I, for one, don’t mind having things recommended for me or being reminded I looked at something previously. You can clear your history every now and again if it becomes annoying.

What this shows is a linked up journey in a physical store. The customer is looking for something and rather being lost somewhere on the journey or not finding what they want, the sales links became strong and would obviously have more conversion in sales with the added bonus of wowing the customer and making them feel they had received great service.

This is what physical stores need in order to compete with online: sales assistants quickly talking to each other, directing the consumer and having that want to please and fulfil expectation.

I understand many stores are too busy, some of the time, for this type of individual attention, but many luxury brands can offer this type of service if the sale assistants are motivated. It’s about a personal, human touch, which in the future we will miss from online shopping and something that can become a physical store USP.

‘Human Cookies’, as a concept, would definitely put new meaning into a physical store’s customer journey.
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#OOTD - Chic Geek Collections - Fendi. The eyes have it at Fendi menswear for SS16. Those pesky bugs have multiplied and become a coloured abstract on jackets and accessories. Team with turned up chinos and chunky boots as we transition into spring. Take a look http://www.thechicgeek.co.uk/features/outfit-of-the-day/ootd-65-chic-geek-collections-fendi
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TheChicGeek is very excited to announce his London Collections: Men #LCM social media takeover of great British men’s brand, Jigsaw Menswear. Follow everything he gets up to during London’s Men’s Fashion Week, wearing Jigsaw Menswear throughout.

Plus an extra special ChicGeek installation is taking place over the weekend in their flagship Duke Street Emporium in London’s Mayfair. Your eyes definitely aren’t deceiving you! Come down and check out what TheChicGeek is wearing from Jigsaw Menswear’s new SS16 collection plus get a #selfie with one of the many ChicGeeks.
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