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Dan King
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Why We Love A/B Split Testing (And You Should, Too!)

Good website design and management is not based on feelings or personal preferences. Rather it’s based on data and facts that move you closer to your goals. That’s why I love A/B split testing. It’s all about figuring out the correct path for your design based on hard data.

If you’re serious about measuring the ROI of a website, then A/B split testing will help you work towards the best design by allowing you to test different options against each other to discover which is the higher performing design. You start by picking a key conversion metric (like a buy button, a sign-up button, or some other call-to-action or metric), and designing two (or more) versions of the page. Visitors to the page can be randomly served one page or the other, and the tracking tools will measure how often your desired conversion happens on each page. Once you determine a winner, then you can direct all traffic to the final, higher-performing page.

You should also consider incremental design using A/B split testing. Once your initial experiment is complete, you can try again with the same page by changing another element, allowing you to continue improving the page’s performance over time.

#websitedesign   #websitedevelopment   #webdesign   #onlinemarketing   #splittest  
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