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Mass Transmit
54 followers -
Internet marketing tools, services and expertise
Internet marketing tools, services and expertise

54 followers
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Mass Transmit is happy to announce that we have entered into an agreement to be acquired by +Striata. Mass Transmit platforms and services will continue operating as part of Striata’s services. Press release: https://www.striata.com/resources/news-and-press-releases/articles/striata-acquires-mass-transmit/

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Learn how email marketing can play a valuable role in lead generation and lead scoring.  By +Adam Holden-Bache 

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Interested in lead generation? Check out this latest guide from Marketo. Good info, and it features a few quotes from +Adam Holden-Bache  on the landing page and in the email section (pages 89 & 90). Requires download. http://www.marketo.com/definitive-guides/lead-generation/

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Great book on multichannel marketing featuring a chapter on email marketing by Mass Transmit President +Anthony Schneider 

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Do unopened emails have value? Does the inbox provide a nudge effect? Learn about the nudge effect in email and tips for marketers. By +Anthony Schneider 

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Mass Transmit receives 1 Gold, 6 Silver and 3 Bronze awards at the 2013 BMA Carolinas ProAds Awards. 

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In order to provide the most relevant marketing content, you have to understand your audience.  Ask yourself these questions to see how much you know.  New post by +Adam Holden-Bache 

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Designing emails for mobile devices?  Be sure to optimize for retina displays. Learn how in this post by +Rich Barrett .

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With mobile email opens now at 44%, it's important to optimize your Subject Line and From Name for mobile devices. Here's an infographic that shows how many characters you'll have in the most popular smartphone and tablet inboxes. (click for full infographic) 

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Here's a short list of things to avoid in your email newsletters. What other common errors do you see in email marketing campaigns?
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