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Mass Transmit is happy to announce that we have entered into an agreement to be acquired by +Striata. Mass Transmit platforms and services will continue operating as part of Striata’s services. Press release: https://www.striata.com/resources/news-and-press-releases/articles/striata-acquires-mass-transmit/
Striata has announced an agreement to acquire Mass Transmit Inc., a leading provider of email marketing tools, services and expertise.
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Interested in lead generation? Check out this latest guide from Marketo. Good info, and it features a few quotes from +Adam Holden-Bache  on the landing page and in the email section (pages 89 & 90). Requires download. http://www.marketo.com/definitive-guides/lead-generation/
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Do unopened emails have value? Does the inbox provide a nudge effect? Learn about the nudge effect in email and tips for marketers. By +Anthony Schneider 
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In order to provide the most relevant marketing content, you have to understand your audience.  Ask yourself these questions to see how much you know.  New post by +Adam Holden-Bache 
Ask yourself these 8 questions to understand how much you know about your email audience
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With mobile email opens now at 44%, it's important to optimize your Subject Line and From Name for mobile devices. Here's an infographic that shows how many characters you'll have in the most popular smartphone and tablet inboxes. (click for full infographic) 
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Learn why BtoB email marketers see “delivering content relevant to a segment” as the most important tactic to improving email marketing performance. 
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Mass Transmit

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Learn how email marketing can play a valuable role in lead generation and lead scoring.  By +Adam Holden-Bache 
Learn how email marketing can be an effective channel for lead generation and how it can provide valuable data for lead scoring.
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Great book on multichannel marketing featuring a chapter on email marketing by Mass Transmit President +Anthony Schneider 
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Mass Transmit receives 1 Gold, 6 Silver and 3 Bronze awards at the 2013 BMA Carolinas ProAds Awards. 
Mass Transmit awarded 1 gold, 6 silver and 3 bronze at the 2013 BMA Carolinas ProAds Awards
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Designing emails for mobile devices?  Be sure to optimize for retina displays. Learn how in this post by +Rich Barrett .
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Here's a short list of things to avoid in your email newsletters. What other common errors do you see in email marketing campaigns?
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Tips for Crafting Must-Read Emails New post this week by guest blog writer +Erin Steiner 
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People
Have them in circles
60 people
Matthew Hodkinson's profile photo
Jordie van Rijn's profile photo
Emails Angel's profile photo
Andrew Bonar's profile photo
Claudiu Murariu's profile photo
Hilary Short's profile photo
Elena Polishchuk's profile photo
Adam Holden-Bache's profile photo
Fred Tabsharani's profile photo
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Internet marketing tools, services and expertise
Introduction

Mass Transmit provides the tools, services and expertise that enterprises and organizations need to create and manage digital communications across email, social, and mobile marketing channels.