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Learn how email marketing can play a valuable role in lead generation and lead scoring.  By +Adam Holden-Bache 
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Great book on multichannel marketing featuring a chapter on email marketing by Mass Transmit President +Anthony Schneider 
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Mass Transmit receives 1 Gold, 6 Silver and 3 Bronze awards at the 2013 BMA Carolinas ProAds Awards. 
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Designing emails for mobile devices?  Be sure to optimize for retina displays. Learn how in this post by +Rich Barrett .
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Here's a short list of things to avoid in your email newsletters. What other common errors do you see in email marketing campaigns?
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Have them in circles
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Interested in lead generation? Check out this latest guide from Marketo. Good info, and it features a few quotes from +Adam Holden-Bache  on the landing page and in the email section (pages 89 & 90). Requires download. http://www.marketo.com/definitive-guides/lead-generation/
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Do unopened emails have value? Does the inbox provide a nudge effect? Learn about the nudge effect in email and tips for marketers. By +Anthony Schneider 
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In order to provide the most relevant marketing content, you have to understand your audience.  Ask yourself these questions to see how much you know.  New post by +Adam Holden-Bache 
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With mobile email opens now at 44%, it's important to optimize your Subject Line and From Name for mobile devices. Here's an infographic that shows how many characters you'll have in the most popular smartphone and tablet inboxes. (click for full infographic) 
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Learn why BtoB email marketers see “delivering content relevant to a segment” as the most important tactic to improving email marketing performance. 
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Have them in circles
61 people
Rich Barrett's profile photo
Kirk Lowe's profile photo
suman yadav's profile photo
David Wilson's profile photo
Thomas Sather's profile photo
Steven Lund's profile photo
Matthew Hodkinson's profile photo
Roy Morejon's profile photo
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Internet marketing tools, services and expertise
Introduction

Mass Transmit provides the tools, services and expertise that enterprises and organizations need to create and manage digital communications across email, social, and mobile marketing channels.