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Chris Crum
Works at WebProNews
Lives in Lexington, KY
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Chris Crum

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Certainly wouldn't be surprised.
 
Is Google Increasing the Weight of Mobile Friendliness as a Ranking Factor?

Post Mobilegeddon, many thought that the impact of the April 21 update by Google was minimal. We published a study that argued that the impact was actually pretty significant (https://www.stonetemple.com/mobilegeddon-may-have-been-bigger-than-we-thought/). Now, I am starting to see some data that argues that Google may be increasing the weight of mobile friendliness as a ranking factor.

For example, one site, Mojo Motors (http://www.mojomotors.com/), kindly shared some of their analytics data with me (full disclosure, they are a client).  The image I shared here shows a quick visual of their traffic showing both mobile and desktop organic search traffic lines.

As you can see, there is a significant traffic pop that takes place in mid-June. However, that is not the only growth spurt seen by the site. Here is a breakout of the numbers:

1. June 1 mobile traffic grew 38% when compared to April 1 mobile traffic. This is a little bit of a pop that took place before the big jump you see on the image I shared here.  In comparison, the desktop traffic was just about flat over those same two dates.

2. Then on June 14th traffic the traffic for mobile grew 88% over the June 12th mobile traffic, a clear second pop in traffic. Yet, the desktop traffic for June 14th was 23% lower than it was on June 13th.

Looking at this data, it seems to me that Google may be turning up the dial on the mobile ranking factor weights. Anyone else out there seeing something similar?
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Last month, Microsoft and Yahoo announced some changes to their ongoing search and advertising partnership. Under the new terms, Yahoo would gain increased flexibility to ā?¦
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First unveiled in 2012, Amazon made petabyte-scale data warehouse service Amazon Redshift available to all Amazon Web Services customers in 2013. Last year, it got ā?¦
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About two years ago, Twitter made some changes to how conversations are displayed in the timeline. To refresh your memory: Now, they're making some changes â?¦
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Netflix just released its monthly update on Internet service provider speed data, ranking the top ISPs in terms of speed for its streaming service. This â?¦
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As you know, content comes and goes on Netflix. Each week, we’re bringing you a list of titles that you’ll be able to stream in â?¦
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Last month we heard that a Netflix web redesign was on the way. Today, Netflix officially announced it. Netflix last launched a redesign four years ā?¦
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Shopify and Facebook announced an expanded beta test for the Facebook buy button, which was first announced last July. The announcement comes on the heels â?¦
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More and more people are buying things from websites after seeing them on social media. Historically, social media's share of ecommerce referral traffic has been â?¦
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The Interactive Advertising Bureau (IAB) has a new study out finding that long-form video is doing well on mobile screens. The study looks at data â?¦
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Noted Pinterest marketer Vincent Ng (whom we recently spoke with about Pinterest marketing tactics) is pointing out that Pinterest is testing a new feature called ā?¦
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Facebook is all about speeding up its user experience on mobile devices. That's the whole reason it launched Instant Articles, its partnership with publishers, which ā?¦
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‫ابوسنر سند‬‎'s profile photo
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Writer, WebProNews
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  • WebProNews
    Writer, present
  • iEntry
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Writer, covering mostly search and online business
Introduction
I write for WebProNews, and have been with WebProNews publisher iEntry since 2003. I write about Google and search a lot, but somehow manage to find time to write about other topics as well. 

Detroit Lions fan and horror movie enthusiast.

Married to writer/artist Amanda Crum. We have a daughter and another child on the way. 
Bragging rights
Once played a zombie extra in a crappy movie. Married a novelist. Helped create smartest child I've ever met.
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Lexington, KY
Previously
South Bend, IN - Walkerton, IN - Nicholasvile, KY - Georgetown, KY
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Possibly best Mexican restaurant I've eaten at in KY. Great prices too. Buffet rules.
Food: ExcellentDecor: GoodService: Excellent
Public - 3 years ago
reviewed 3 years ago
2 reviews
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