Is Google Increasing the Weight of Mobile Friendliness as a Ranking Factor?
Post Mobilegeddon, many thought that the impact of the April 21 update by Google was minimal. We published a study that argued that the impact was actually pretty significant (https://www.stonetemple.com/mobilegeddon-may-have-been-bigger-than-we-thought/
). Now, I am starting to see some data that argues that Google may be increasing the weight of mobile friendliness as a ranking factor.
For example, one site, Mojo Motors (http://www.mojomotors.com/
), kindly shared some of their analytics data with me (full disclosure, they are a client). The image I shared here shows a quick visual of their traffic showing both mobile and desktop organic search traffic lines.
As you can see, there is a significant traffic pop that takes place in mid-June. However, that is not the only growth spurt seen by the site. Here is a breakout of the numbers:
1. June 1 mobile traffic grew 38% when compared to April 1 mobile traffic. This is a little bit of a pop that took place before the big jump you see on the image I shared here. In comparison, the desktop traffic was just about flat over those same two dates.
2. Then on June 14th traffic the traffic for mobile grew 88% over the June 12th mobile traffic, a clear second pop in traffic. Yet, the desktop traffic for June 14th was 23% lower
than it was on June 13th.
Looking at this data, it seems to me that Google may be turning up the dial on the mobile ranking factor weights. Anyone else out there seeing something similar?