This bears repeating:

"The fun of Lego is the actual building process, and there's no reason to dumb that down on the sets designed for girls. It's just insulting to their intelligence."

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Emilie (11) got two sets of Lego's for her birthday - Hogwarts Castle and Friends Inventor Workshop. She tore into the Hogwarts set and got it put together over a couple of days, and had a great time with it. She put the Friends set together in about 2 minutes, and declared it "lame" (granted it was a really small set). I don't have a problem with Lego making sets targeted for girls, but the Friends line is scaled back so there's not much building involved, it's just one or two pieces to put together. It would be like buying Hogwarts Castle and adding the front door. The fun of Lego is the actual building process, and there's no reason to dumb that down on the sets designed for girls. It's just insulting to their intelligence.
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