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This bears repeating:

"The fun of Lego is the actual building process, and there's no reason to dumb that down on the sets designed for girls. It's just insulting to their intelligence."

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John Killips originally shared:
 
Emilie (11) got two sets of Lego's for her birthday - Hogwarts Castle and Friends Inventor Workshop. She tore into the Hogwarts set and got it put together over a couple of days, and had a great time with it. She put the Friends set together in about 2 minutes, and declared it "lame" (granted it was a really small set). I don't have a problem with Lego making sets targeted for girls, but the Friends line is scaled back so there's not much building involved, it's just one or two pieces to put together. It would be like buying Hogwarts Castle and adding the front door. The fun of Lego is the actual building process, and there's no reason to dumb that down on the sets designed for girls. It's just insulting to their intelligence.
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Anesly Alvear Bravo's profile photoBrent Krupp's profile photo
 
I don't know how detailed the boxes are, honestly. And I don't know if the parents bought the Legos or if they were a present from someone else.It seems targetting products to demographics that have generally been neglected by companies need not necessarily be terrible. But dumbing down stuff because it's for girls or enforcing the pink ghetto nonsense is the wrong way to go about it.
 
I wish people would give a successful billion dollar company credit for not being idiots. They spent lots of time and money researching what would get more girls to play with Lego and Friends is what they came up with. Any girl that already plays with Lego isn't their target market so all these anecdotes are meaningless. They're trying to draw in girls that don't like Lego right now and there's a decent chance that they're doing the right thing. You can dislike that girls and boys have different playstyles and preferences (on average) but that doesn't make it less true.

It's also pretty silly to declare that the fun is the building. Lots of the fun when you're a kid (boy or girl) is playing with the creation after its done. It's also a comparison of an 81 piece set with a 944 piece set. I'm certain that a 944 piece Friends set would be far more engaging than an 81 piece anything set.
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