Green = Eco-Chic

Submitted for #SAS’s special St. Patrick’s Day Edition, curated by myself and +lane langmade [since this shot is coming in soft, I'm gonna give an alternate link: http://tmblr.co/Zen5pxI9TyzN ]

Since #SAS is going “green” today, I thought I might submit a fashion shot that is both literally green and eco-friendly — thus, celebrating all things green on St. Paddy’s Day while illustrating the way the fashion industry is increasingly becoming committed towards a new mode of environmentalism and social responsibility. The couture gown below is from Oscar De La Renta’s Spring 2012 line, and it’s made out of emerald silk taffeta and battenburg lace with a broderie anglaise bodice. Notice the asymmetrical hemline here, which is a recent couture trend. If it looks familiar, you might have seen Nicki Minaj wearing this gown at the 2012 American Music Awards.

I took this shot in the Oscar De La Renta boutique in Vegas—cuz when I wasn’t doing all kinds of sinfully pleasurable things at night there, I was shopping until I almost dropped.

While this gown is beautifully designed, it becomes even more attractive once you realize it was created by an eco-friendly designer. Sustainable fashion is a design movement in which a product is created and produced with consideration to the environmental and social impact it has throughout its total lifespan. This of course includes its “carbon footprint.” Obviously, one of the major factors to consider is the sustainability of a material. Eco-friendly fabrics include organic cotton, hemp, bamboo, soy, corn and seaweed. Oscar de la Renta has said, “Sustainable fashion implies a commitment to the traditional techniques, and not just the art, of making clothes,” and he has experimented not only with hemp, but also bamboo.

So here’s to being eco-chic in green ---not just looking “good” when partying in some serious style, but feeling good when you do it. You know, all that stuff about being beautiful not just on the outside, but on the inside too.

Happy St. Patrick’s Day!

#stpatricksday2012 #green #luckoftheirish #stpatricksdaystyle
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