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Walter van der Scheer
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56 followers
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Brands simply don’t buy the traditional agency business model of creativity and advertising. Above-the-line and below-the-line have flat-lined. Just like any other industry has before, agencies need to rethink their strategy and business model.

The five characteristics of highly successful agencies have been created based on year-long experience with all types of agencies and numerous talks with C-level directors of agencies throughout Europe, who first-hand experienced that transparency and accountability wiped out the traditional agency model.

Did we miss characteristics or could you add elements to the model?

http://www.waltervanderscheer.com/2014/10/06/how-to-excel-as-a-future-proof-agency/

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Earlier this week I recorded an interview with +brettsammels from +LawCreativeUK where we discuss marketing developments in hospitality and leisure. https://www.copernica.com/en/blog/copernicatv-law-creative-partner-interview
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