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Walter van der Scheer
Lives in Amsterdam
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Walter van der Scheer

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Eary May Gartner researchers published insights in the top 5 underlying digital marketing trends.They also shared that trends like social marketing, advocacy/loyalty marketing, lead management and email marketing are very topical for today's marketer and should be part of any marketing program.Marketing is dead. Long live marketingTop-level, Gartner shared insights in the direction that the digital marketing industry is heading. When writing your...
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Brands simply don’t buy the traditional agency business model of creativity and advertising. Above-the-line and below-the-line have flat-lined. Just like any other industry has before, agencies need to rethink their strategy and business model.

The five characteristics of highly successful agencies have been created based on year-long experience with all types of agencies and numerous talks with C-level directors of agencies throughout Europe, who first-hand experienced that transparency and accountability wiped out the traditional agency model.

Did we miss characteristics or could you add elements to the model?

http://www.waltervanderscheer.com/2014/10/06/how-to-excel-as-a-future-proof-agency/
Brands simply don't buy the traditional agency business model of creativity and advertising. Above-the-line and below-the-line have flat-lined. Just like any other industry has before, agencies need to rethink their strategy and business model. The five characteristics of highly successful ...
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Walter van der Scheer

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Sprinkling a hint of gamification over your business proceses can dramatically improve results. Gamification tactics are a great way of collecting information from web visitors more easily, building
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Email Marketing - Gmail has been making lots of waves lately: priority inboxes, promotions tabs... Every new release seems intended to make life harder for email marketers. But if we'd stop complaining for ...
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66% of all marketers can't be wrong: marketing automation is here stay. Find out how your business can benefit from marketing automation too. http://www.waltervanderscheer.com/2014/03/03/will-2014-be-the-year-of-marketing-automation/
Currently, most marketers are seeking to increase conversions from newly acquired customers instead of increasing customer values. This conclusion is backed up by data from the report from Holger Schulze's Linkedin group of B2B technology marketing, that adds that 53% of B2B marketers are ...
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Walter van der Scheer

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Earlier this week I recorded an interview with +brettsammels from +LawCreativeUK where we discuss marketing developments in hospitality and leisure. https://www.copernica.com/en/blog/copernicatv-law-creative-partner-interview
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Walter van der Scheer

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Timing and content are the key ingredients to a successful email campaign. In this article I share 10 tips to get rid of non-responders from your database.
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Have him in circles
58 people
Robert Dogan's profile photo
Remco Toele's profile photo
Raju Tempo's profile photo
Richard Heidentrijk's profile photo
Thomas van Eldijk's profile photo
Cream Cream's profile photo
Laura Toele - Koldeweij's profile photo
Jon Meggitt's profile photo
Leen Weijs's profile photo
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Integer bureau met hoogstaande kennis van open source, met in het bijzonder Drupal. De specialisten van Van Eldijk Internetbureau zijn ook in staat om ingewikkelde internettechnologie heel eenvoudig uit te leggen.
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