Profile cover photo
Profile photo
CFA Web Designs
3 followers -
Creative, Fresh and Affordable Web Designs
Creative, Fresh and Affordable Web Designs

3 followers
About
Communities and Collections
View all
Posts

Post has attachment
Teens' Favorite Social Networks, Fashion Brands, and Restaurants http://ow.ly/JUkG30jJjmG
Add a comment...

Post has attachment
Add a comment...

Post has attachment

Post has attachment
What's Hot Right Now!
Photo
Add a comment...

Post has attachment
5 Social Media Marketing Blunders to Avoid
24 Social Media – Business 2 Community by Disha Dinesh / 1d // keep unread // hide
If your social media marketing results are anything less than expected, it could be because of several reasons. Even the smallest of these factors could mean the difference between having a viral post or having a dead post. Both experienced and novice social media marketers are prone to committing these mistakes, by a momentary lapse of judgment.
Are you suffering the setbacks of these 5 social media marketing blunders? Let’s find out.
#1 Publishing too often or too infrequent
Your frequency of publishing matters more than you know. Publishing too often could annoy your followers while publishing too rarely could drastically reduce your reach. So, what’s the right publishing frequency? Well, that depends on your brand, industry, and size of social media following. Regardless, the best way to identify the ideal publishing frequency is by conducting experiments.
Use a social media scheduling tool such as DrumUp to schedule different frequencies over a 2-3 week period and see what works best for your brand.
#2 Being overly promotional
Too much of promotional content can be a huge turn-off on social media and elsewhere. If you don’t want to drive your followers away, you should ideally balance promotional content with neutral and non-promotional posts. While you do need to give your products and services some visibility, that shouldn’t be the only things you talk about.
If you can’t invest in creating non-promotional content, curate existing content – news, tips and ideas – using a content curator like Feedly. It’ll save you time and serve your purpose of sharing rich and diverse content.
#3 Isolating social media marketing
Social media is only one marketing channel. Many social media marketers make the mistake of isolating their social media campaigns from other marketing efforts. By doing this you not only curb your reach but also diminish the impact of your content on your target audience. By running campaigns on multiple marketing platforms, you can repeatedly make an impact on the same audience and stay top of mind.
One of the simplest ways to run your campaigns across multiple marketing platforms is to maintain a content calendar that has an overview of your activity. Google Calendar works very well for this purpose because it functions across devices.
#4 Measuring results by vanity metrics
Measuring your social media marketing results is critical because it can give you an estimate of performance and ROI. Without these numbers, it can be impossible for you to decide if you should stick to a certain strategy or revise it. However, when measuring metrics, it’s important to ensure that the numbers are actually representative of your social media strategies, and vanity metrics are usually misleading.
You can use social media analytics tools like Quintly to measure engagement metrics, but for conversions, you should use a combination of custom URLs and Google Analytics in addition to those tools.
#5 Neglecting negative feedback
When running a business in today’s world, it’s tough to control the conversation about you on social media. You’re bound to have feedback, and some of it is bound to be negative. But how you respond to that negative feedback matters. Some brands choose to ignore or delete their negative feedback, which is a terrible idea, because negative feedback is actually a boon in disguise.
You could use a social media monitoring tool like Brand24 to detect negative comments and respond to them in the most advantageous way possible. Some brands get a ton of visibility on social media because of the way they respond to negative feedback.
Wrap
Every brand wants to invest in social media because it’s supposed to be effective, but few brands experience its benefits in reality. However, with the right tools and social media strategies you can grow your business, provided that you’re not committing the mistakes mentioned on this post.
Photo
Add a comment...

Post has attachment
Facebook gives creators new ways to monetize videos, while pushing more users to Watch

Facebook is taking more steps to help video creators and publishers monetize content, while simultaneously aiming to drive a bigger audience to Watch, the site’s video hub with original content programming.
In its latest announcement around video, Facebook is launching new “preview” trailers for Watch programming that will run within the News Feed. The previews will give the viewer a “quick ad” of the show, before sending them to Watch, where they can view the full episode. Facebook says its content partners will be able to boost the Preview Trailers, targeting specific audiences and “driving more predictable tune-in” for shows.
For video creators across the site, Facebook is moving its pre-roll video ads beyond Watch, now including pre-roll ads in search results and timelines for Pages. Facebook says it’s expanding the pre-roll ad test to places on the site where users are seeking out videos: “For example, if a person searches for a show a pre-roll may play when they select the episode to watch.”
Initially, Facebook’s pre-roll video began as a test last year on Watch, but now, it will be showing up in other areas of the site as well.
In addition to the preview trailers and pre-roll ad news, Facebook says it has also introduced a feature that automatically determines the ideal place for an ad break within an eligible video for its mid-roll ads.
Along with the video ad updates, Facebook is launching a “Pre-Publish Brand Safety” feature that lets creators submit videos before they publish them to determine if they are eligible for monetization. It also offered a quick overview of how it was tightening guidelines around video monetization eligibility standards.
“Content partners with paid arrangements for Pages to methodically and inorganically share videos can no longer monetize views originating on the third party Pages,” write Facebook’s VP of media partnerships, Nick Grudin, and its product management director, Maria Angelidou-Smith. According to Grudin and Angelidou-Smith, such practices optimize distribution over quality. Facebook is also pulling ads from video formats that offer poor video experiences, such as videos that only include static images, minimal movement or content that just loops.
Enforcement of these new guidelines will be rolled out in phases, giving creators time to adapt, says Grudin and Angelidou-Smith. They also announced Facebook will begin taking notice of Pages that primarily share videos of re-purposed clips from other sources with limited editorialization as they fail to “foster engaged, loyal communities” — a practice that goes against Facebook’s content guidelines.
“While we will not be taking immediate enforcement action on this issue, we want to signal to content producers that this is a programming style we will more deeply evaluate over the coming weeks and months to assess what level of distribution and monetization matches the value created for people,” write Grudin and Angelidou-Smith.
All of Facebook’s recent moves in video signal the site’s growing ambition to become a bigger competitor on the video platform stage. The company’s video efforts prove it is aiming to be much more than a broadcasting tool for users. By polishing up its video monetization offerings for creators and driving more of its users toward the original programming being featured on Watch, Facebook is showing its aspirations of competing with the likes of YouTube, Netflix or Hulu.
The post Facebook gives creators new ways to monetize videos, while pushing more users to Watch appeared first on Marketing Land.
Photo
Add a comment...

Post has attachment
5 Social Media Marketing Blunders to Avoid

If your social media marketing results are anything less than expected, it could be because of several reasons. Even the smallest of these factors could mean the difference between having a viral post or having a dead post. Both experienced and novice social media marketers are prone to committing these mistakes, by a momentary lapse of judgment.
Are you suffering the setbacks of these 5 social media marketing blunders? Let’s find out.
#1 Publishing too often or too infrequent
Your frequency of publishing matters more than you know. Publishing too often could annoy your followers while publishing too rarely could drastically reduce your reach. So, what’s the right publishing frequency? Well, that depends on your brand, industry, and size of social media following. Regardless, the best way to identify the ideal publishing frequency is by conducting experiments.
Use a social media scheduling tool such as DrumUp to schedule different frequencies over a 2-3 week period and see what works best for your brand.
#2 Being overly promotional
Too much of promotional content can be a huge turn-off on social media and elsewhere. If you don’t want to drive your followers away, you should ideally balance promotional content with neutral and non-promotional posts. While you do need to give your products and services some visibility, that shouldn’t be the only things you talk about.
If you can’t invest in creating non-promotional content, curate existing content – news, tips and ideas – using a content curator like Feedly. It’ll save you time and serve your purpose of sharing rich and diverse content.
#3 Isolating social media marketing
Social media is only one marketing channel. Many social media marketers make the mistake of isolating their social media campaigns from other marketing efforts. By doing this you not only curb your reach but also diminish the impact of your content on your target audience. By running campaigns on multiple marketing platforms, you can repeatedly make an impact on the same audience and stay top of mind.
Recommended for You
Webcast, April 25th: How to Use Tools to Maximize Your Influencer Marketing ROI
One of the simplest ways to run your campaigns across multiple marketing platforms is to maintain a content calendar that has an overview of your activity. Google Calendar works very well for this purpose because it functions across devices.
#4 Measuring results by vanity metrics
Measuring your social media marketing results is critical because it can give you an estimate of performance and ROI. Without these numbers, it can be impossible for you to decide if you should stick to a certain strategy or revise it. However, when measuring metrics, it’s important to ensure that the numbers are actually representative of your social media strategies, and vanity metrics are usually misleading.
You can use social media analytics tools like Quintly to measure engagement metrics, but for conversions, you should use a combination of custom URLs and Google Analytics in addition to those tools.
#5 Neglecting negative feedback
When running a business in today’s world, it’s tough to control the conversation about you on social media. You’re bound to have feedback, and some of it is bound to be negative. But how you respond to that negative feedback matters. Some brands choose to ignore or delete their negative feedback, which is a terrible idea, because negative feedback is actually a boon in disguise.
You could use a social media monitoring tool like Brand24 to detect negative comments and respond to them in the most advantageous way possible. Some brands get a ton of visibility on social media because of the way they respond to negative feedback.
Wrap
Every brand wants to invest in social media because it’s supposed to be effective, but few brands experience its benefits in reality. However, with the right tools and social media strategies you can grow your business, provided that you’re not committing the mistakes mentioned on this post. http://ow.ly/7DPj30jDOVQ
Add a comment...

Post has attachment
Has great features, sync between all my devices and love the Schedule feature. Send a text in a few minutes or in days, weeks or year out.

Bob L
Add a comment...

Post has attachment
Build your own Website, easy and quickly.
CFA Web Designs
CFA Web Designs
w.mawebcenters.com
Add a comment...

Post has attachment
Add a comment...
Wait while more posts are being loaded